How to Repurpose a Webinar into Evergreen Content for Your Brand
Webinars take time and effort — planning, promoting, presenting, and interacting. But after it's over, do you just let the recording sit there?
If yes, you're missing out on a goldmine of evergreen content.
Let’s break down how you can repurpose a webinar into multiple content formats that keep working for you for months.
1. Upload the Full Recording to YouTube
After your webinar ends, clean up the beginning and end, add a thumbnail, and upload it to YouTube.
Include:
Timestamps
SEO keywords
Description with links
This gives you long-term visibility and discoverability.
2. Break It Into Short Video Clips
Chop the webinar into 30-60 second clips for:
Instagram Reels
TikTok
LinkedIn videos
YouTube Shorts
Use subtitles and highlight one key point per clip.
3. Convert the Transcript into a Blog Post
Use a tool like:
Otter.ai
Descript
Google Docs Voice Typing
Turn the webinar talk into a structured blog:
Introduction
Subheadings with points
Summary with CTA
Add screenshots or slides from the webinar to make it richer.
4. Extract the Audio for a Podcast Episode
Remove background noise and cut pauses. Add an intro/outro and publish the audio as a podcast.
You just created value for listeners who prefer audio over video.
5. Design an Infographic with Key Insights
Pick the webinar’s top 5–10 takeaways and turn them into a visually appealing infographic.
Share it on:
Pinterest
LinkedIn
Your blog
Infographics are highly shareable and link-worthy.
6. Make a Slide Deck for LinkedIn or Slideshare
Use your original webinar slides or reformat them into a shorter version. Upload to:
LinkedIn
Slideshare
Google Drive (for sharing)
Slide decks are great for B2B audiences.
7. Create Quote Graphics from Speaker Points
Pick powerful quotes or tips from the webinar.
Example:
"Don’t sell products, sell solutions."
Design these into Instagram, Twitter, or Facebook graphics.
8. Send a Recap Email to Your List
Structure:
Key takeaways from the webinar
Link to full replay
Bonus content (e.g., downloadable slides)
This keeps your email list engaged and informed.
9. Create a Lead Magnet from the Webinar Content
Turn the webinar into:
A PDF checklist
A mini-guide
A free email course
Use it to grow your email list or as a bonus for new subscribers.
10. Host a Q&A Follow-Up Session
Gather questions from attendees or viewers and host a follow-up live or write a Q&A blog post.
This shows you care about your audience and keeps the conversation alive.
Final Thoughts:
Webinars are content-rich assets. Don't let them fade.
Turn one webinar into:
YouTube video
Blog post
Reels & Shorts
Podcast
Slide deck
Infographics
Lead magnets
Repurpose once. Grow forever.