How to Turn Old Blog Posts into Fresh Video Content
Old blog posts often carry great value, but they don’t always get the traffic they deserve. Instead of letting them fade away, why not repurpose them into video content?
In today's digital age, people love watching videos more than reading long text. Platforms like YouTube, Instagram, and TikTok are ideal for sharing short, engaging videos that summarize your blog’s key points.
Let’s learn how to do it the smart way.
1. Select the Right Blog Posts
Start with blog posts that are timeless (evergreen). For example:
“5 Tips for Better Productivity”
“How to Grow Your Instagram Audience”
Make sure the content is still relevant and useful. If needed, update facts or statistics.
2. Create a Simple Script
Read your blog post and summarize it into short paragraphs. This becomes your video script. Keep it conversational and easy to understand.
For example, from this blog sentence:
"Repurposing content can save time and reach more people."
You can say:
🎙️ “Want to save time AND reach more people? Repurpose your old blog posts into videos!”
3. Use Tools for Video Creation
You don’t need a professional setup. Try tools like:
Canva (for animated slides)
InVideo (turns text to video)
CapCut / VN App (for mobile editing)
Add background music, transitions, and images to bring your content to life.
4. Make Reels or TikTok Videos
Break the blog post into multiple small points and create a short video for each one.
Example:
Tip 1: Add visuals to your blog
Tip 2: Update the title for SEO
Each tip becomes a 15-30 second reel, helping you maximize one blog’s value.
5. Use Voiceover or On-Cam Talking
You can either:
Record your voice explaining the blog, or
Record yourself talking to the camera
Both build trust with your audience and feel more personal.
6. Add Text Overlays and Captions
Always use text overlays or subtitles, especially for social media. Many users watch videos with sound off. Tools like CapCut, Clipchamp, or Canva Pro offer automatic captioning.
7. Upload on Multiple Platforms
One video can be posted on:
YouTube (full version)
Instagram Reels
Facebook Stories
LinkedIn (with a blog link)
TikTok (short clips)
This expands reach without needing more content.
8. Add CTA at the End
Encourage action by ending your video with:
“Read the full blog at our website.”
“Don’t forget to subscribe for more tips!”
“Follow us for daily content hacks.”
9. Track Engagement
Keep an eye on:
Video views
Likes/comments
Click-through to blog
If a video performs well, you’ll know what your audience enjoys most.
10. Repeat the Process
Once you’re comfortable, turn multiple blog posts into a YouTube playlist or an Instagram series. Your blog archive becomes a powerful video library!
Final Thoughts:
Turning your old blogs into videos is not just smart—it’s effective. It helps you:
Reconnect with old content
Reach users who prefer video
Save time on idea generation
It’s one of the easiest ways to get more from your past work and grow your audience without starting from scratch.