Introduction
One powerful yet often underused strategy in content marketing is repurposing. Instead of constantly creating new material, smart marketers recycle existing content—especially evergreen and trending content—into different formats, reaching wider audiences.
In this article, you’ll learn how to repurpose both content types for blogs, videos, social media, email, and more.
🌲 Repurposing Evergreen Content
Evergreen content is built to last, which means it has strong repurposing potential.
✅ 1. Turn Blog Posts into Infographics
Use tools like Canva or Piktochart
Highlight key data and takeaways
Share on Pinterest or LinkedIn
Example:
An article about “SEO tips” becomes a visual SEO checklist.
✅ 2. Convert Into a YouTube Video
Narrate key points
Add visuals and animations
Post on YouTube and embed in your blog
Bonus: Videos rank on Google too.
✅ 3. Create Slide Decks
Summarize your article into a presentation
Upload to SlideShare or LinkedIn
Great for professional audiences
✅ 4. Break Into Micro-Content for Social
Turn subheadings into short LinkedIn or Twitter posts
Share quotes, stats, or short tips as carousel posts
✅ 5. Use in Email Marketing
Send excerpts to your email list
Link back to the full content
Add evergreen tips to onboarding sequences
🔥 Repurposing Trending Content
Trending content is time-sensitive, but that doesn’t mean it can’t be reused creatively.
✅ 1. Turn Reactions into Reels or Shorts
Use the buzz to record a quick video reaction
Post it to Instagram Reels, TikTok, or YouTube Shorts
✅ 2. Create a Twitter Thread
Break down the trending topic into 5–7 insightful tweets
Include your perspective or statistics
✅ 3. Design Quick Quote Cards
Take quotes or headlines and turn them into graphics
Use branded templates for consistency
Share on Facebook, LinkedIn, or IG Stories
✅ 4. Email Roundups
Include the trending content in a weekly digest
“This Week’s Buzz” or “Latest Industry Headlines”
✅ 5. Embed into Related Evergreen Posts
Add trending news updates into older articles
Update old blog posts with a “Latest News” section
🎯 Platforms to Target When Repurposing
| Platform | Evergreen Content | Trending Content |
|---|---|---|
| YouTube | Educational tutorials, how-tos | Reaction videos, commentary |
| Quote cards, infographics | Reels, Stories, breaking trends | |
| Twitter/X | Long threads, blog links | Memes, quick updates, discussions |
| Slide decks, industry tips | Polls, reactions to trending news | |
| Step-by-step guides, infographics | Visual summaries of hot topics |
🔧 Tools for Repurposing
Lumen5 – Turns blog posts into videos
Canva – Designs for social media and infographics
Buffer / Hootsuite – Schedule repurposed content
ChatGPT – Rewrite or reformat text for new formats
Descript – Video editing and transcription
💡 Tips for Smart Repurposing
Track performance – Repurpose only content that worked well
Change headlines – Make each version feel fresh
Update content – Evergreen still needs refreshing
Tailor to platform – Don’t just copy-paste across channels
📚 Conclusion
Repurposing saves time and boosts reach. Evergreen content gives you long-term value in multiple formats, while trending content lets you strike while the topic is hot—and stretch its value beyond a one-time post.
Done right, repurposing allows you to:
Increase visibility
Drive more traffic
Improve SEO
Reach new audiences
So next time you publish, don’t stop there—repurpose it and make your content work harder for you.