Hashtags are one of the most powerful tools for increasing visibility on Instagram. In 2025, Instagram’s algorithm still prioritizes content based on hashtags, making it crucial for creators and brands to have a smart hashtag strategy in place.
1. Research Trending Hashtags
Stay up to date with trending hashtags in your niche. Use Instagram’s Explore page or tools like Hashtagify and RiteTag to discover trending tags that align with your content.
2. Use a Mix of Popular and Niche Hashtags
While popular hashtags can help you reach a broader audience, niche hashtags target specific groups who are more likely to engage with your content. Find a balance between the two.
3. Create a Branded Hashtag
Create your own unique hashtag that represents your brand or a specific campaign. Encourage followers to use it, and track its performance to measure success.
4. Keep Hashtags Relevant
Ensure that your hashtags are relevant to the content you’re posting. Irrelevant hashtags can come across as spammy and reduce engagement.
5. Limit the Number of Hashtags
Instagram allows up to 30 hashtags per post, but using too many can appear spammy. Aim for 5–15 hashtags per post for optimal results.
6. Use Hashtags in Stories
Don’t forget about hashtags in Stories. You can add up to 10 hashtags to your Stories to increase their discoverability.
7. Analyze Your Hashtags’ Performance
Use Instagram Insights to track how your hashtags are performing. Check which hashtags are bringing in the most reach and engagement, and refine your strategy based on the results.
8. Use Hashtags in Comments
Some creators prefer to post hashtags in the first comment instead of the caption to keep the post visually clean. Test this out and see what works best for you.
9. Avoid Banned or Overused Hashtags
Using banned hashtags can get your content flagged or even hidden. Make sure to check if the hashtags you're using are banned before posting.
10. Use Location-Based Hashtags
If you’re a local business or targeting a specific geographic area, use location-based hashtags to attract a more relevant audience.
Bonus Tip: Join Hashtag Challenges
Participate in trending hashtag challenges to boost engagement and visibility. It’s a fun way to get involved with popular content and expand your reach.
Conclusion:
Hashtags remain a critical tool for success on Instagram in 2025. With a thoughtful strategy, you can increase your reach, engage with a targeted audience, and build a stronger online presence.