How to Use Instagram Highlights to Boost Your Brand in 2025
Instagram Highlights might seem simple — but they’re one of the most underrated tools for branding, storytelling, and conversions. In 2025, as users continue to scroll fast and expect value instantly, Highlights offer a way to pin your best content permanently at the top of your profile.
If you’re not using Highlights strategically, you’re leaving opportunities on the table.
Let’s dive into how you can use Instagram Highlights to grow your brand and leave a lasting impression.
What Are Instagram Highlights?
Instagram Highlights are collections of Stories that you choose to pin under your profile bio. Unlike regular Stories that disappear after 24 hours, Highlights stay on your profile until you remove them.
Each Highlight can contain up to 100 stories and have a custom name and cover image.
Why Instagram Highlights Matter in 2025
Highlights:
Help new visitors understand your brand quickly
Let you organize and showcase key information
Build credibility and trust
Improve conversion by pointing to offers, testimonials, and guides
With competition on Instagram increasing, having well-organized Highlights gives you a professional edge.
Best Types of Instagram Highlights to Use
Here are the top categories you can create Highlights for:
1. About Me / Brand Intro
Give a short intro about you or your business. Show your face, values, what you offer, and why you’re different.
🟢 Example: “Meet the Founder” | “Our Story”
2. Testimonials / Reviews
Build trust instantly with real feedback. Show screen recordings, DMs, or video testimonials from past clients.
🟢 Example: “Results” | “Love Notes”
3. Products / Services
Showcase what you offer — your product features, how-tos, or service breakdowns.
🟢 Example: “Our Services” | “Shop Now”
4. Behind the Scenes (BTS)
Let people see how you work. Show your process, workdays, team, or packaging steps.
🟢 Example: “Behind Work” | “BTS”
5. FAQs
Answer common questions about your process, delivery, prices, or availability.
🟢 Example: “FAQs” | “How It Works”
6. Offers / Freebies
Use Highlights to promote special offers, discounts, or lead magnets (like free guides).
🟢 Example: “Freebie” | “20% Off”
7. Tips / Value Content
Group together bite-sized tips, mini tutorials, or quick advice for your audience.
🟢 Example: “Tips” | “Quick Hacks”
8. Events / Launches
Have a webinar, event, or product launch? Create a dedicated Highlight to build hype and track the journey.
🟢 Example: “Launch Day” | “Live 2025”
How to Create Effective Highlights
Follow these steps to make your Highlights stand out:
1. Start with Strong Stories
Only add your best and most relevant stories to Highlights — content that educates, builds trust, or converts.
2. Use Custom Covers
Design cover icons that match your brand colors and style. Use Canva or Adobe Express to create simple, clean icons.
🟢 Tip: Keep them consistent for a neat look.
3. Name Highlights Clearly
Keep names short and clear (10 characters max recommended). Use words your audience understands instantly.
🟢 Bad: “Szn1Lch”
🟢 Good: “Launch 1” or “Offer”
4. Organize by Relevance
Put your most important Highlights first — like “About,” “Testimonials,” or “Start Here.”
5. Update Regularly
Outdated Highlights can hurt trust. Replace expired offers, update testimonials, and refresh tips every month.
Bonus Tips for Highlight Strategy in 2025
✅ Add CTAs inside stories (e.g., “DM me to book,” “Tap the link”)
✅ Use interactive stickers like polls, quizzes, and sliders
✅ Track views using Insights to see what performs best
✅ Use branded story templates to look more professional
Real Example Structure for a Personal Brand
Start Here – short intro & CTA
Client Wins – testimonials, results
My Offers – coaching or services
Value Tips – weekly strategy advice
Behind Scenes – work style, fun
FAQs – pricing, timelines, process
Podcast – show clips or links
Free Guide – promote a lead magnet
Final Thoughts
In 2025, Instagram Highlights are more than decoration — they’re a fast-loading portfolio, info hub, and trust-builder. Think of them as the homepage of your Instagram profile.
Invest time in organizing, designing, and updating your Highlights, and they’ll quietly convert casual visitors into loyal clients, followers, or customers.