Infographics are more than just colorful charts or visuals — they are strategic tools that can dramatically improve your website traffic and online visibility.
With the average user having a shorter attention span than ever before, visual content like infographics allows brands to communicate faster, clearer, and more persuasively.
In this article, we’ll explore how to use infographics to drive traffic to your website — step by step — even if you’re not a designer or SEO expert.
🚀 Why Infographics Work So Well
Before diving into the "how," let’s understand the why:
Infographics are eye-catching and shareable
They simplify complex data into digestible visuals
People are more likely to link to and embed infographics
They boost engagement, time on page, and backlinks — key for SEO
Now, let’s look at practical ways to use infographics to increase your web traffic.
✅ 1. Publish Them on Your Blog with Context
Don’t just upload the image. Create a dedicated blog post around your infographic.
How?
Write a detailed introduction explaining the topic
Insert your infographic in the middle of the post
Add keyword-rich headings and meta tags
Provide a transcript or breakdown of the data below the infographic
This improves your SEO ranking, boosts relevance, and gives readers something to read and share.
🔗 2. Encourage Embeds with an Embed Code
Infographics are highly linkable. Make it easy for others to share by offering embed code below the infographic.
You can use a free embed code generator like:
This gives you:
A backlink when someone publishes your infographic
Credit to your site as the original source
Better chances of getting featured on other blogs
📢 3. Share on Visual Discovery Platforms
After publishing on your blog, distribute it across platforms built for visuals:
Pinterest (great for vertical infographics)
Instagram (use slides or carousel format)
LinkedIn (if the content is business-related)
Reddit (post in relevant subreddits like r/dataisbeautiful)
Visual.ly, Infographic Journal, or other submission sites
Each platform offers unique opportunities to gain new traffic sources.
💬 4. Break Infographics Into Micro-Content
One infographic can be repurposed into multiple smaller content pieces:
Quotes or statistics as standalone posts
Turn steps into a carousel post or video reel
Convert data points into Twitter threads
This allows you to post more frequently and drive traffic back to the full infographic on your site.
🔍 5. Optimize for SEO
Search engines can’t “see” images — so help them understand your infographic by:
Adding alt text with relevant keywords
Giving the image a descriptive filename
Using structured data if possible
Writing keyword-optimized image captions and surrounding content
Pro tip: Make sure your infographic loads fast and is mobile-responsive to avoid hurting your page speed and rankings.
📧 6. Add Infographics to Email Campaigns
Want more click-throughs in your emails? Add a teaser infographic inside your newsletter.
Keep it short and visually appealing, and link it back to your full blog post.
Infographics increase email engagement by:
Making your message more scannable
Encouraging readers to visit your site
Building anticipation for more content
🔁 7. Collaborate for More Exposure
Partner with influencers, bloggers, or even brands in your niche to co-create infographics.
Why it works:
You both share the final content = wider reach
You gain backlinks from their platforms
It builds authority and credibility in your niche
Even a simple joint data roundup can bring in new audiences and referral traffic.
📈 Conclusion
Infographics are one of the smartest ways to drive organic, long-term traffic to your website — without relying solely on ads.
When used strategically — with SEO, sharing, repurposing, and outreach — a single infographic can bring in thousands of new visitors, boost your domain authority, and elevate your content strategy.
Start now: Pick a topic, collect valuable data, and turn it into an engaging infographic that drives results.