How to Use Google Trends for Keyword Research in 2025
Google Trends is a powerful free tool that shows the popularity of search terms over time. It helps you discover trending topics, seasonal keyword patterns, and compare the interest of different keywords.
In this article, we’ll show you how to use Google Trends effectively for keyword research in 2025.
✅ Why Use Google Trends for Keyword Research?
Find Trending Topics: Discover what people are searching for right now.
Seasonal Insights: Identify keywords that get popular during specific times of the year.
Compare Keywords: See which keywords are gaining or losing interest.
Local Search Trends: Check keyword popularity in different regions or countries.
✅ Step 1: Access Google Trends
Go to trends.google.com. No signup is required.
✅ Step 2: Enter Your Keyword
Type your keyword or topic in the search bar. For example, “electric bikes.”
✅ Step 3: Analyze Interest Over Time
Look at the graph showing search interest over the past 12 months or more.
Rising lines mean growing interest.
Flat or declining lines mean waning popularity.
Adjust the time range to see long-term trends or seasonal spikes.
✅ Step 4: Compare Keywords
Use the “+ Compare” feature to add up to five keywords.
Example:
electric bikes
electric scooters
e-bikes
See which term is more popular or gaining momentum.
✅ Step 5: Explore Regional Interest
Scroll down to see interest by region, city, or country.
This helps you target content or ads to specific locations where the keyword is popular.
✅ Step 6: Check Related Topics and Queries
Google Trends shows related topics and rising queries linked to your keyword.
Use “Rising” queries to find new keyword ideas.
Include these in your content to capture more traffic.
✅ Step 7: Use Seasonal Keywords Strategically
If a keyword shows seasonal spikes (e.g., “Christmas gifts”), plan your content calendar to publish ahead of the season.
✅ Bonus Tip: Use Google Trends for Content Ideas
Find hot topics by checking the Trending Searches section on the homepage. Create timely blog posts or videos to capture immediate traffic.
✅ Conclusion
Google Trends is a must-have tool for modern keyword research. It helps you stay ahead by understanding what’s popular, when to post, and where to target your efforts.
Use it regularly to adjust your SEO and content strategy for maximum impact in 2025.