Creating a high-quality infographic takes time, effort, and creativity. But once it’s published, many people make the mistake of only sharing it once—and then moving on to the next piece of content.
If you want to get the maximum value and reach from every infographic you create, the secret lies in repurposing.
In this article, we’ll show you how to repurpose your infographics into multiple content formats so you can:
Extend their life
Reach new audiences
Drive more engagement
Increase SEO value
Let’s dive into practical strategies to make your infographics work harder for your brand.
🔁 What Does "Repurposing" Mean?
Repurposing means transforming your existing infographic into different content formats, platforms, or styles—without having to start from scratch.
Instead of creating 10 new pieces of content, you take one infographic and turn it into:
A blog post
A short video
A social media carousel
An email campaign
A downloadable PDF
A Pinterest pin
A LinkedIn slide deck
The result? More reach, less effort.
📄 1. Turn It into a Blog Post
Many infographics are rich in data and storytelling. You can use the same information to write a detailed blog article.
How to do it:
Use each infographic section as a subheading in the blog
Expand on the ideas with additional explanations, examples, or sources
Embed the infographic within the post for visual impact
Optimize for keywords to boost SEO
This not only drives organic traffic but also gives the infographic a home on your website.
📹 2. Convert It into a Short Video
Platforms like Instagram Reels, YouTube Shorts, and TikTok are perfect for turning infographic sections into short, engaging videos.
How to do it:
Break the infographic into scenes or slides
Add simple animations or transitions
Record a voiceover or add background music
Include a CTA at the end (e.g., “Visit our site for more tips”)
You can use tools like Canva Pro, InVideo, or CapCut to easily create video content from static visuals.
📲 3. Create a Social Media Carousel
Infographics naturally break into bite-sized sections—perfect for a carousel post on Instagram, Facebook, or LinkedIn.
How to do it:
Divide the infographic into individual slides
Add a catchy cover slide like: “5 Mistakes to Avoid…”
Keep text minimal and visuals bold
Use a CTA in the final slide (e.g., “Save this for later”)
Carousel posts often get higher engagement because users swipe through multiple slides, increasing time spent on your content.
📧 4. Add It to an Email Newsletter
Infographics are highly shareable and visually appealing, which makes them perfect for email marketing.
How to do it:
Insert the full infographic or a cropped version into your email
Write a short intro above it and a link to your full blog post
Include a button like “Download as PDF” or “Share This”
It gives your subscribers valuable content in a format they can quickly digest and forward to others.
📁 5. Offer It as a Downloadable Lead Magnet
Turn your infographic into a downloadable resource to collect leads.
How to do it:
Save the infographic as a PDF
Create a landing page with a short description and form
Use the PDF as a free giveaway in exchange for emails
This strategy not only extends the life of your content but also grows your email list.
📌 6. Post It on Pinterest and SlideShare
Pinterest is a visual discovery platform, and infographics perform extremely well there.
SlideShare (by Scribd) is great for B2B audiences who consume presentations and visual data.
How to do it:
Resize your infographic to fit Pinterest dimensions (1000x1500 pixels)
Add keywords and hashtags to the pin description
Convert infographic sections into a PDF or PPT for SlideShare uploads
This opens up new traffic channels beyond your usual social platforms.
📊 7. Use Snippets in Stories or Ads
Small portions of your infographic can be used in:
Instagram or Facebook stories
LinkedIn banners
Google or Meta ads
Even a single stat or quote, if visually styled, can spark interest and lead viewers to your full content.
✨ Final Thoughts
Creating infographics is a smart move—but repurposing them is genius.
When you turn one infographic into 7 or more content pieces, you save time, maintain message consistency, and expand your reach across platforms.
Don’t let your hard work fade away after one post. Repurpose, re-share, and make the most out of your visual content.