How to Find Low Competition Keywords for New Websites
When starting a new website, one of the biggest SEO challenges is ranking in search results. Competing with established websites can feel impossible. That’s why finding low competition keywords is crucial for early growth.
In this article, we’ll explore how you can identify low competition keywords that are easier to rank for, helping your new website get traffic faster.
What are Low Competition Keywords?
Low competition keywords are search terms that:
Have a moderate number of monthly searches
Are not targeted by many high-authority websites
Are easier for new websites to rank for in search engines
These keywords are perfect for beginners who want to build authority and traffic without struggling against big competitors.
Why Focus on Low Competition Keywords?
Faster SEO Results: You can rank on Google more quickly.
Easier to Compete: You’re not fighting huge websites with years of authority.
Higher Conversion Rates: Often long-tail and specific, these keywords attract users who know exactly what they want.
Content Opportunities: They help you find content ideas your competitors may have missed.
How to Find Low Competition Keywords
✅ 1. Start with Long-Tail Keywords
Long-tail keywords are specific phrases like “best budget smartphones under $200.” These are usually less competitive and easier to rank.
Use tools like:
Ubersuggest
AnswerThePublic
Google Autocomplete
✅ 2. Use Google Autocomplete and “People Also Ask”
Type your base keyword into Google and look at the autocomplete suggestions. Also, scroll to the "People also ask" section for real user questions you can target.
✅ 3. Use Keyword Research Tools with Difficulty Scores
Tools like Ubersuggest, Ahrefs Free Keyword Generator, and Moz show keyword difficulty (KD). Focus on KD scores under 30 for easier opportunities.
✅ 4. Analyze the Top 10 Search Results
Search your keyword on Google and look at:
Are the top-ranking sites forums, Quora, or new blogs? That’s a good sign.
Do the articles lack depth or are outdated? Another opportunity for you to rank better content.
✅ 5. Check Domain Authority (DA) of Competitors
Use MozBar (Chrome extension) to view the DA of websites in search results. If most have a low DA (under 40), you have a chance to compete even with a new site.
✅ 6. Use Reddit and Quora for Real User Phrases
Visit communities and look for common questions people are asking. Turn those into blog titles and keywords.
Tips for Ranking Low Competition Keywords
Include Keywords in Titles and Meta Tags
Write Comprehensive, Helpful Content
Use Internal Linking to support SEO
Focus on User Intent — solve a problem clearly and completely
Use Visuals and Examples to add value
Example of a Low Competition Keyword Strategy
Let’s say you’ve started a website about home fitness. Instead of targeting “home workouts,” you target:
“15-minute fat burning workout without equipment”
“best indoor cardio exercises for small apartments”
“easy home workouts for beginners with bad knees”
Each of these is more specific and likely to be less competitive.
Conclusion
Finding low competition keywords is a smart way to start building SEO traffic without waiting months or spending a lot of money. With the right tools, observation, and content strategy, your new website can quickly start gaining traction in search results.
Focus on quality, relevance, and user intent — and the traffic will follow.