In the age of visual overload, simply creating an infographic isn’t enough. If you want your infographic to stand out and actually get shared, it needs to be strategically designed and promoted.
Many marketers create beautiful visuals that nobody ever sees because they forget one key thing:
Infographics must be designed with the audience and platform in mind.
This article walks you through how to design infographics that actually get shared—on social media, websites, and beyond.
📈 Why Shareability Matters
When people share your infographic:
Your brand awareness increases
Your website can gain high-quality backlinks
You get free promotion without paying for ads
You reach new audiences across platforms
In other words, creating “viral” or shareable infographics is not just a design challenge—it’s a growth strategy.
🎯 Step 1: Choose a Highly Shareable Topic
Before you open a design tool, you must choose a topic that people want to share. Think about:
Trendy topics in your niche
How-to guides that solve a specific problem
Surprising statistics or research findings
Listicles (e.g., “10 Social Media Mistakes to Avoid”)
Comparisons (e.g., AI vs Human Design)
Tools like Google Trends, BuzzSumo, and Reddit can help identify hot topics.
✅ Pro Tip: Make sure your content educates, entertains, or empowers.
🧱 Step 2: Structure Your Infographic Effectively
People won’t share something they can’t follow easily. A good infographic has:
Headline – Short, bold, and benefit-driven
Intro Paragraph – A 1–2 sentence summary
Main Sections – Use icons and headings to separate ideas
Visual Data – Graphs, charts, percentages
Call-to-Action – Website link, social handles, or hashtag
Branding – Add your logo or watermark without overpowering the content
Use a vertical layout (especially for Pinterest and mobile), and keep the flow logical.
🎨 Step 3: Design for Attention and Clarity
Shareable infographics follow these key design rules:
✅ Use Consistent Color Schemes
Stick to 2–3 main colors that match your brand or topic. Too many colors confuse the viewer.
✅ Keep Fonts Readable
Avoid fancy or script fonts. Use bold headings and smaller paragraph text. Recommended fonts: Montserrat, Open Sans, Lato.
✅ Use Icons and Illustrations
Visual icons help explain points faster than text. Use tools like Flaticon, Noun Project, or Canva Elements.
✅ Use White Space
Don’t cram everything together. Spacing makes your design breathable and easier to scan.
✅ Limit Text
This is not a blog post. Keep text short and let visuals do the talking.
💡 Step 4: Add a Hook or Element of Surprise
The most-shared infographics include something unexpected, like:
A bold statement or shocking statistic
A humorous comparison or meme element
A powerful quote
A step most people overlook
This surprise element makes people stop, smile, and want to show others.
📲 Step 5: Optimize for Each Platform
Not all platforms prefer the same size or format. Customize for:
Pinterest: Long and vertical (1000px x 2500px is ideal)
Instagram: Carousel posts using infographic segments
Facebook: Mid-size, readable on mobile
LinkedIn: Professional tone, ideal for industry stats
Twitter/X: Cropped preview with a link to full image or blog
Email: Shrink width to fit in email clients (~600px wide)
🚀 Step 6: Promote the Infographic Smartly
Your infographic is designed—now get it seen.
Post it on your blog with a short article
Share on all social platforms at the best times
Submit to infographic directories like Visual.ly and Infographic Journal
Reach out to bloggers in your niche to include it in roundup posts
Include an embed code so others can share it easily
Run a small ad campaign to give it an initial boost
📊 Bonus: Measure What Gets Shared
Track your infographic's performance using:
Google Analytics (page traffic)
Social shares and saves
Backlinks generated
Time spent on page
Comments or replies (social engagement)
These insights will guide your next design toward even better results.
✨ Final Thoughts
Great infographics are more than just good-looking—they are clear, useful, and worth sharing.
If you choose the right topic, design with simplicity, and promote it smartly, your infographic could reach thousands or even millions—organically.
So don’t just create something that looks pretty.
Design with purpose. Design for shareability.
Your next viral piece could be just one infographic away.