Introduction
Every content marketer faces a crucial question: What type of content should I focus on?
The best content strategy doesn't rely solely on one type. Instead, it combines evergreen and trending content to maintain long-term value while tapping into short-term buzz.
This article breaks down how to strategically blend both content types for growth and engagement.
🧱 What is a Content Strategy?
A content strategy is your plan for creating, publishing, and managing content to achieve business goals. It includes your topics, formats, posting schedules, platforms, and promotional tactics.
When you combine evergreen and trending content, your strategy becomes:
Flexible
Scalable
Balanced for long-term ROI and real-time engagement
🌲 Evergreen Content: The Foundation
Think of evergreen content as your core assets — content that remains useful regardless of time.
Common Types:
How-to articles
Case studies
Tutorials
Industry best practices
Product guides
These articles help with:
SEO traffic over time
Lead generation
Content repurposing
Example: A blog post like "How to Use Instagram for Business" will stay relevant for years with small updates.
⚡ Trending Content: The Accelerator
Trending content takes advantage of what’s popular right now — viral topics, breaking news, memes, or platform updates.
Common Types:
Reaction posts
Industry news coverage
Social media trends (#Hashtags)
Pop culture references
It helps your brand:
Get noticed quickly
Join timely conversations
Reach new audiences fast
Example: A post about a recent Google algorithm update can bring sudden traffic if posted right after the news breaks.
🛠️ How to Mix Evergreen and Trending Content
Here’s a step-by-step framework:
1. Start with Evergreen Pillars
Create a base of 5–10 evergreen articles that:
Solve common problems
Reflect your niche
Are SEO-optimized
Example Pillars:
“Beginner’s Guide to SEO”
“How to Build an Email List”
These pieces anchor your brand in your niche.
2. Layer in Trending Topics Weekly
Track industry trends using:
Google Trends
Twitter/X trends
News aggregators
Competitor blogs
React with:
Short blog posts
Reels or YouTube Shorts
Tweets or Instagram Stories
Tie trending content back to your evergreen themes when possible.
3. Use a 70/30 or 60/40 Ratio
A good content mix looks like:
70% evergreen content (reliable, long-term value)
30% trending content (timely, engaging)
Adjust the ratio based on your audience behavior and platform.
4. Repurpose Trending Content Into Evergreen
If a trending topic performs well, expand it into:
A complete blog post
A YouTube tutorial
An infographic or downloadable guide
This allows you to turn short-term attention into long-term assets.
🧠Real Example Strategy
Let’s say you run a digital marketing blog:
Evergreen Posts:
“Email Marketing for Beginners”
“10 Social Media Scheduling Tools Compared”
Trending Posts:
“Instagram Rolls Out AI Caption Generator – What It Means for Marketers”
“Google’s March 2025 Core Update – First Impressions”
Over time, your brand gains:
âś… Search traffic from evergreen posts
âś… Engagement spikes from trending posts
âś… A loyal, growing audience
🛎️ Tools to Help You Plan
Use these tools to plan your content calendar:
Trello or Notion – For content planning
Buffer or Hootsuite – For scheduling social media
Google Trends – To track trending topics
SEMrush or Ubersuggest – For evergreen keyword research
🎯 Final Thoughts
Creating a balanced content strategy using both evergreen and trending content allows your brand to:
Stay relevant
Earn consistent traffic
Keep your audience engaged
đź“Ś Remember:
Evergreen = long-term growth
Trending = short-term visibility
Together, they create a complete, winning content strategy.