How to Use Short URLs in Email Marketing for Better Results
Email marketing is still one of the most powerful tools to engage your audience, but success depends on how you guide readers to take action. If your emails contain long, messy links, it can negatively affect click-through rates and overall professionalism. That’s where short URLs play a big role.
Here’s how you can use short URLs to boost your email marketing performance.
✅ 1. Increase Click-Through Rate (CTR)
Emails are meant to be scannable and action-oriented. Long URLs can confuse or distract readers. For example:
❌ https://yourstore.com/products/offer?id=2025&utm_source=email&utm_campaign=may
✅ https://urlshortly.com/mayoffer
Short, clean URLs look better, are easier to click on, and help guide readers to take quick action — improving your CTR.
✅ 2. Track Every Email Link Separately
Using different short URLs for each email link helps you understand which button, text, or section worked best. For example:
CTA button:
urlshortly.com/buttonBanner image:
urlshortly.com/bannerText link:
urlshortly.com/text
This level of tracking allows you to optimize future campaigns based on what truly engages your audience.
✅ 3. Avoid Spam Filters and Deliver Better Emails
Some spam filters may flag emails that contain long URLs with UTM parameters. Short URLs simplify the links and reduce the chance of being marked as spam — especially if you’re using a branded short domain like:
✅ go.yourbrand.com/sale25
This makes your emails look more legitimate and professional.
✅ 4. Make Your Call-to-Actions (CTAs) Stand Out
CTAs like “Click here to get the deal” look better when the URL beneath them is short and tidy. Readers are more likely to trust:
✅ urlshortly.com/deal25
instead of
❌ https://store.com/deals/?utm_campaign=summer-sale&utm_source=email&utm_medium=cta-button
A clean link increases your chances of a click.
✅ 5. Enable A/B Testing Easily
Trying different subject lines or email layouts? You can assign separate short URLs to different versions of your campaign and compare:
Which version got more clicks?
Which placement worked better?
This allows data-driven improvements in your email marketing.
✅ 6. Branded Experience Across Platforms
Emails often lead users to landing pages, surveys, or videos. A consistent branded experience, starting from the URL itself, builds trust.
With short URLs like:
✅ urlshortly.com/feedback or
✅ yourbrand.to/discount
…you control the look and feel of every touchpoint.
✅ 7. Use in Email Signatures or Footers
You can use short URLs in your email signature to promote:
New products
Support links
Portfolio pages
Calendars (e.g.,
urlshortly.com/bookcall)
It’s subtle marketing that can drive extra traffic over time.
✅ Final Thoughts
Short URLs are a simple but powerful tool to enhance your email marketing results. They improve click-through rates, offer detailed tracking, and make your emails cleaner and more trustworthy. If you’re not already using them, now’s the time to start — and urlshortly.com makes it incredibly easy.