Timing plays a crucial role in cold email success. Sending your message when recipients are most likely to check and respond to emails can dramatically improve open and response rates. In 2025, understanding the best days and times to send cold emails is essential for maximizing impact.
🔹 Best Days to Send Cold Emails
Tuesday, Wednesday, and Thursday are generally the best days.
Mondays can be overwhelming with catching up on weekend work.
Fridays often see lower engagement as people prepare for the weekend.
🔹 Best Times to Send Cold Emails
Early mornings (8:00 AM to 9:00 AM): Many people check emails first thing.
Late mornings (10:00 AM to 11:00 AM): Mid-morning is a good time before lunch breaks.
Early afternoons (1:00 PM to 3:00 PM): After lunch, recipients tend to check emails again.
Avoid late afternoons and evenings when attention drops.
🔹 Consider Time Zones
Always consider the recipient’s local time zone to avoid sending emails too early or late.
Use tools or email platforms that schedule emails according to time zones.
🔹 Test and Analyze Your Timing
A/B test sending emails at different times to find what works best for your audience.
Use your email platform’s analytics to track open and response times.
✅ Summary: Timing Your Cold Emails Right
Target mid-week days: Tuesday to Thursday
Send between 8 AM – 3 PM recipient time
Avoid Mondays and Fridays for cold outreach
Schedule emails based on time zones
Continuously test and optimize your send times
Conclusion:
Sending cold emails at the right time increases the likelihood your message is seen and acted upon. In 2025, combining timing insights with strong content and personalization will boost your outreach success.