Why Influencers Should Use Custom URL Shorteners

May 02, 2025
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10 mins read

Why Influencers Should Use Custom URL Shorteners

In today’s digital world, influencers play a huge role in promoting brands, products, and ideas. Whether you're on Instagram, YouTube, TikTok, or Twitter, you need to share links with your followers. But here's the problem—default links are often too long, ugly, or look suspicious.

This is where custom URL shorteners like UrlShortly.com come in.

They offer influencers a smart, stylish, and trackable way to share content. In this article, you’ll learn why using branded short links can upgrade your influence and even help you earn more.


🌐 1. Share Clean, Memorable Links

Your followers trust you—and when you share a clean link like:

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yourname.link/skincare

…it looks much more professional and reliable than:

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https://brand.com/product?id=8273&affid=influencer_998

Clean links are easier to remember, perfect for video mentions, stories, and bios.


🔍 2. Track Every Click

Want to know how many people clicked your link in your story vs. your bio? Or from Instagram vs. YouTube?

With a URL shortener, you get analytics like:

  • Total clicks

  • Referral sources

  • Devices used

  • Geographic location

This data helps you understand your audience better and know what content drives the most traffic.


🔄 3. Update Links Without Breaking Them

Sometimes you promote a product, and later the link changes or the product is sold out. Instead of editing every post or video, just update the destination URL inside your URLShortly dashboard.

The short link stays the same, but the user is redirected to the new page.


💼 4. Build Your Personal Brand

Imagine you’re an influencer named Ayesha who shares tech reviews. Instead of using bit.ly or tinyurl, you can brand your short links:

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ayeshareviews.link/iphone15

Branded links grow your personal brand and make you look more serious and trustworthy to both followers and brands.


🤝 5. Better Collaboration with Sponsors

Brands love influencers who are organized and can show performance data. When you use custom short links, you can prove how many clicks and conversions your content generated. This helps in:

  • Getting more sponsorships

  • Negotiating higher rates

  • Showing professionalism


🧠 6. Use Unique Links for Each Platform

If you're promoting one product on multiple platforms, make different short links for each:

  • yourname.link/yt-coffee

  • yourname.link/ig-coffee

  • yourname.link/fb-coffee

Now you’ll know exactly which platform works best for that product.


📲 7. Boost Mobile Sharing

Most influencer marketing happens on mobile. Short links work better in Instagram bios, WhatsApp messages, TikTok captions, and more. They save space, look neat, and get more taps from mobile users.


🎯 8. Improve Conversion Rates

Studies show that users are more likely to click on short, branded links than on long, confusing ones. When links look trustworthy, people are more confident to click and buy.


🚀 Start Using Custom Links Today

You’ve already worked hard to build your following. Now it’s time to share links like a pro.

Custom URL shorteners help you:

  • Look professional

  • Earn audience trust

  • Track your content’s performance

  • Secure more brand deals

If you're serious about growing as an influencer, it's time to switch from messy links to smart links.

Start with UrlShortly.com today and take control of your links.