Why Every App Developer Needs a Landing Page (And How to Create One)
Creating a high-quality app is just the beginning. If you want users to download, trust, and engage with your app, you need a dedicated landing page — a web page that explains your app, highlights its features, and encourages users to take action. Yet, many app developers overlook this powerful marketing tool.
In this article, we’ll explore why every app needs a landing page, what it should include, and how you can build one even if you're not a professional designer.
1. What is a Landing Page?
A landing page is a focused, standalone web page designed to promote a specific product or service — in this case, your mobile app. It’s where users “land” after clicking a link in an ad, a post, a search result, or a shortened URL.
Unlike your app store listing, a landing page gives you full control to showcase the app with visuals, benefits, testimonials, and more.
2. Benefits of Having a Landing Page for Your App
✅ Increased Trust
A landing page with a clean design and professional content adds credibility to your app. Users are more likely to download when they know who made the app, how it works, and what problems it solves.
✅ SEO Visibility
Landing pages can be optimized for search engines, allowing your app to be discovered organically via Google search.
✅ Better Conversion Tracking
With tools like Google Analytics and URL shorteners, you can track how users behave on your page — what they click, how long they stay, and whether they go on to download the app.
✅ More Room for Persuasion
App store descriptions are limited. A landing page gives you space for:
App intro video
Key features
Screenshots and animations
User reviews
FAQ section
3. What Should Your Landing Page Include?
Here’s a basic structure for a high-converting app landing page:
➤ Headline
A short and powerful sentence that captures attention. Example:
“The Fastest Way to Manage Your Daily Tasks – Try TaskMaster App Now!”
➤ Subheadline
A one-line explanation of your app’s value:
“Organize, prioritize, and achieve more with one simple tool.”
➤ Download Buttons
Direct links to Google Play or the App Store with icons for both.
➤ Screenshots or Demo Video
Show off the app's UI and features. A short demo video increases engagement.
➤ User Testimonials
Quotes from users or influencers build social proof.
➤ Feature Highlights
Use bullet points or icons to list key features of the app.
➤ Call to Action (CTA)
Examples:
“Download Now”
“Try It Free”
“Watch Demo”
4. Tools to Create a Landing Page (No Coding Needed)
If you're not into coding, you can still make great landing pages using tools like:
Carrd.co – Simple, affordable one-page sites
Webflow – Design-focused with advanced animations
Wix or Squarespace – Drag-and-drop page builders
Unbounce or Leadpages – Built specifically for landing pages
5. Connect Your Landing Page with URL Shorteners
Once your landing page is ready, shorten the link using a tool like urlshortly.com. This gives you clean, trackable URLs like:
https://urlshortly.com/myapp
Then use that short link in:
Social media bios
Influencer campaigns
Email signatures
Online ads
Conclusion
Having a dedicated landing page gives your app a professional edge, improves discoverability, and helps convert visitors into users. It’s a must-have for any app developer serious about marketing.
Start small, test different designs, track results — and watch your downloads grow.