Repurposing Blog Posts into Infographics for Better Engagement
Long-form blog posts are great for SEO and authority, but many readers prefer visual summaries. That’s where infographics shine.
Infographics make your content:
✅ Easy to understand
✅ Highly shareable
✅ Visually attractive
Here’s how to transform any blog post into an effective infographic:
1. Identify the Blog’s Key Points
Start by reading the blog and noting:
Main headings
Bullet lists
Key stats
Tips or steps
These become the structure of your infographic.
📝 Example:
A blog titled “7 Ways to Grow Your Email List” can become a 7-step infographic.
2. Choose the Right Infographic Format
Select a layout based on your blog type:
Timeline: For step-by-step guides
List-style: For tips, tools, or mistakes
Comparison: For pros & cons
Data-centric: For blogs with statistics
Use free tools like:
Canva
Piktochart
Visme
Adobe Express
3. Write Concise Text for Each Section
Infographics are visual — avoid full paragraphs.
Instead, use:
Short phrases
Icons and numbers
Highlighted keywords
Keep it readable and skimmable.
4. Add Visual Elements
Use:
Icons
Charts
Graphs
Photos (if needed)
Brand colors and fonts
Design tip: Maintain consistent spacing, alignment, and font hierarchy.
5. Add Branding and CTA
Always include:
Your logo or website
A simple call to action
“Read the full blog at yoursite.com/blog-growth”
This helps with traffic redirection and brand recognition.
6. Optimize for Multiple Platforms
After designing:
Export as PNG or JPEG
Crop versions for Instagram Stories or Facebook
Resize for Pinterest (ideal size: 1000x1500px or taller)
Infographics perform extremely well on Pinterest and LinkedIn.
7. Embed Infographic in the Original Blog
Update your blog post and add the infographic near the top or middle.
Add alt-text for SEO and offer a PDF download version to collect emails.
8. Share on Social Media
Caption examples:
“Don’t want to read the full blog? Here’s the visual version you can save 🔁”
“These 7 tips helped us grow by 40% in 3 months — swipe to see how!”
Add hashtags and tag relevant audiences.
9. Use in Email Campaigns or Newsletters
Include the infographic image in your next email campaign with a subject line like:
“Here’s a visual guide to growing your email list 📈”
Higher open and click-through rates guaranteed.
10. Track the Results
Check how the infographic performs:
Pinterest saves
Website traffic
Social shares
Email engagement
Improve your next infographic based on this data.
Final Thoughts:
Repurposing a blog post into an infographic saves time and boosts visibility.
It allows you to reach:
Visual learners
Social media scrollers
Pinterest users
Email subscribers
🎯 One blog = multiple engagement opportunities!
Zakir bhai, 33 ar