In today's content-driven digital world, visuals are essential. Whether you’re writing a blog, guide, or social media caption, adding images, charts, or infographics can increase engagement, improve understanding, and boost retention.
Even if you’re not a designer, plenty of tools make it easy for writers to create professional-looking visuals. In this article, we’ll explore the best tools for creating visual content that every writer should consider in 2025.
1. Canva
Canva is one of the most user-friendly tools for designing any type of visual content.
Features:
Thousands of templates for infographics, social posts, and blog images
Drag-and-drop interface
Custom brand kit options
Free and paid plans
Best For: Writers with little or no design experience.
2. Piktochart
This tool specializes in creating infographics and visual reports.
Features:
Pre-designed templates for reports, charts, and presentations
Easy-to-use drag-and-drop builder
Data visualization tools
Best For: Writers creating data-heavy or educational content.
3. Visme
Visme combines visual storytelling with data visualization.
Features:
Templates for infographics, slides, and graphics
Animation features for interactive content
Collaboration and sharing tools
Best For: Teams or individuals working on content with visual appeal.
4. Snappa
Snappa is perfect for quickly creating social media and blog visuals.
Features:
Ready-to-use templates for various platforms
Stock photo integration
Custom font and brand upload
Best For: Fast, simple image creation for web content.
5. Crello (now VistaCreate)
A Canva alternative with similar features and intuitive design options.
Features:
50,000+ design templates
Animation and video tools
Mobile app for on-the-go design
Best For: Writers needing flexible design tools across devices.
Why Writers Should Use Visual Tools
Increase Engagement: Articles with images get more views
Explain Better: Infographics make complex topics easy to understand
Boost Social Sharing: Visuals are more shareable
Improve SEO: Images with alt tags enhance on-page SEO
Enhance Reader Experience: Breaks long texts and adds appeal
Tips for Writers Creating Visuals
Keep designs simple and relevant
Use consistent colors and fonts
Add clear labels in charts and infographics
Include alt text for SEO
Use tools with templates to save time
Final Thoughts
Writers don’t need to be graphic designers to create compelling visuals. Tools like Canva, Piktochart, and Visme help you bring your words to life with beautiful, informative designs.
Adding visuals to your writing not only improves reader experience but also helps your content stand out, rank better, and perform stronger on social platforms.