Top Reasons to Use URL Shorteners in SMS Marketing Campaigns
SMS marketing is still one of the most powerful and direct ways to reach customers. With open rates as high as 98%, businesses continue to use SMS to share offers, reminders, and updates.
But here’s the catch:
An SMS only allows 160 characters — and long links can ruin your message.
That’s why smart marketers now use URL shorteners like UrlShortly.com to keep things neat, track clicks, and drive more conversions.
In this article, let’s explore why URL shorteners are essential for SMS marketing success.
📉 1. Long Links = Wasted Space
Imagine this SMS:
That link alone eats up half your space — and looks confusing.
Now shorten it to:
Clean, short, and easy to read — without cutting off the actual message.
📈 2. Track Click-Through Rates (CTR)
Unlike traditional SMS, using a short link from UrlShortly gives you real-time analytics.
You’ll see:
How many people clicked
Which region they’re from
Which device they used
What time they clicked
These insights help you improve future campaigns by knowing what works and what doesn’t — all without any complex tools.
🔒 3. Build Customer Trust with Branded Links
Generic short links like bit.ly/123abc look suspicious and may be ignored or blocked by spam filters.
But a custom-branded link like:
Builds trust instantly. Customers are more likely to click links that carry your name or brand, especially in SMS where scams are common.
🚀 4. Increase Engagement and Clicks
Shorter links look better and take up less space. But more importantly, they:
Load faster on mobile
Are easier to tap
Don’t break across devices
This leads to higher engagement rates, more traffic to your landing page, and better overall results from your SMS campaign.
🔁 5. A/B Testing Made Easy
Want to test which SMS message performs better?
Use two different short links like:
urlshortly.com/sale-aurlshortly.com/sale-b
Send each to a different group. Then compare the click stats and find out which version performs best — no guesswork involved.
🛠️ 6. Edit Destination After Sending
Sometimes mistakes happen — or you change your campaign page.
If you’ve sent an SMS with a regular link, you’re stuck.
But with UrlShortly, you can change the target URL even after the message has been sent. Your short link stays the same, but you control where it redirects.
That means no wasted messages and no lost customers.
📱 7. Works Perfectly with QR Codes Too
If you're running offline SMS campaigns (e.g., with product packaging or receipts), you can convert the short link into a QR code directly from UrlShortly.
This creates a smooth experience for users who prefer to scan rather than type — all while keeping the tracking active.
✅ Final Words
SMS marketing works — but it works even better when your messages are clear, clean, and clickable.
URL shorteners like UrlShortly give you:
Short, elegant links
Full click tracking
Editable destinations
Better engagement
Stronger brand trust
If you’re serious about SMS marketing, it’s time to make your links work smarter — not just shorter.
👉 Start shortening your SMS links now at UrlShortly.com