Writing great content is one thing—planning and organizing it is another. Without a solid system, deadlines get missed, ideas get lost, and consistency becomes a struggle. That’s why professional writers and marketers use content planning and calendar tools to stay on top of their content strategy.
These tools help manage content ideas, publishing schedules, deadlines, and team collaboration—all in one place. In this article, we’ll explore the top content planning tools every content writer should know in 2025.
1. Trello
Trello is a popular task management tool that many writers use as a content calendar.
Features:
Drag-and-drop task boards
Customizable cards with checklists, labels, and due dates
Team collaboration
Best For: Freelancers and small teams who want a visual content calendar.
2. Notion
Notion is an all-in-one workspace for notes, databases, calendars, and more. It’s ideal for building custom content workflows.
Features:
Custom templates for blogs and content pipelines
Team collaboration and sharing
Calendar and Kanban views
Best For: Writers who want flexibility and organization in one platform.
3. CoSchedule
CoSchedule is a powerful tool built specifically for content marketing planning.
Features:
Content calendar with drag-and-drop
Social media scheduling
Integration with WordPress and other tools
Best For: Agencies and professional content marketers.
4. Google Calendar + Google Sheets
Many writers use a combination of Google Calendar and Sheets for simple and free content scheduling.
Features:
Easy to set deadlines and reminders
Track content topics and status in Sheets
Real-time sharing
Best For: Writers looking for a free and familiar solution.
5. ClickUp
ClickUp is a project management platform with powerful calendar and task tools for content teams.
Features:
List, board, and calendar views
Docs, wikis, and content workflows
Custom automation
Best For: Writers who collaborate with others or manage large content projects.
6. Airtable
Airtable combines spreadsheet functionality with a powerful database and visual views.
Features:
Templates for content calendars
Filter and group tasks easily
Integration with Zapier and other tools
Best For: Writers who love spreadsheets but want more features.
Tips for Effective Content Planning
Set weekly or monthly content goals
Use labels like "idea," "draft," "editing," "published"
Schedule time for editing and proofreading
Plan content around seasons, events, and trends
Review performance to improve future plans
Final Thoughts
Using a content planning tool saves time, reduces stress, and helps maintain a consistent publishing schedule. Whether you're a solo writer or part of a team, the right tool can make content creation more organized and productive.
Start with Trello or Notion if you want flexibility. Move to CoSchedule or ClickUp if you need advanced planning and team features. Remember, good content needs good planning—and now you have the tools to do both.