How to Use Google Keyword Planner for Keyword Research
Google Keyword Planner is a free tool designed to help marketers discover keywords and get search volume data directly from Google. It’s a great starting point for keyword research, especially for beginners.
This article provides a step-by-step guide on how to use Google Keyword Planner effectively.
✅ Step 1: Access Google Keyword Planner
You need a Google Ads account to access Keyword Planner. You don’t have to run ads, but creating an account is mandatory.
✅ Step 2: Choose Your Goal
There are two main options:
Discover new keywords: Find keywords related to your product or service.
Get search volume and forecasts: Analyze existing keyword lists.
✅ Step 3: Enter Keywords or Website URL
Input keywords related to your niche or a competitor’s website URL to generate keyword ideas.
✅ Step 4: Analyze Keyword Suggestions
Review suggested keywords with data on average monthly searches, competition, and bid ranges.
✅ Step 5: Filter and Select Keywords
Use filters like location, language, and search networks to narrow down results. Choose keywords that match your goals and audience.
✅ Step 6: Download Keyword Data
Export your selected keywords for further analysis and content planning.
✅ Final Thoughts
Google Keyword Planner is a powerful tool that, when used correctly, can provide valuable insights for your keyword strategy without any cost.