How to Repurpose Webinars into Multiple Content Formats
Webinars are packed with high-value content — but most brands let them sit as recordings after the live session is over.
What a missed opportunity!
With just one webinar, you can generate 10+ pieces of content for different platforms. Let’s explore how to do it effectively.
1. Upload the Full Recording on YouTube
If your webinar was recorded, upload the full session on YouTube.
Add:
Custom thumbnail
Optimized title and description
Timestamps for chapters
Link to resources or landing pages
YouTube becomes your long-term traffic source.
2. Break It Into Short Video Clips
Extract 30–60 second clips from key moments of the webinar.
These are perfect for:
Instagram Reels
TikTok
YouTube Shorts
Facebook Stories
LinkedIn video posts
Always include subtitles for better engagement.
3. Turn the Webinar into a Blog Post
Transcribe the session or write a summary in blog format.
Structure:
What the webinar was about
Key points and insights
Quotes from the speaker
Include the full video or embed the YouTube link
Helps with SEO and brings long-term traffic.
4. Create Carousel Posts From Key Slides
Use your PowerPoint or screen slides to design carousel posts for:
LinkedIn
Instagram
Facebook
Each slide = one main point or tip.
End with a CTA like:
“Watch full webinar on our YouTube channel.”
5. Design Infographics from Data and Insights
Did you share stats or research during the webinar?
Turn that data into an infographic using:
Canva
Piktochart
Adobe Express
Post on:
LinkedIn
Your blog
Pinterest
Email newsletters
6. Convert the Q&A Session into a FAQ Post
The questions people asked during your webinar are pure gold.
Format:
Q: How do I get started with content repurposing?
A: Start with your top-performing content and break it into smaller parts...
Add these into a blog post or knowledge base article.
7. Create Quote Graphics of Expert Lines
Pull powerful lines or memorable tips from the speaker and design quote cards.
Example:
🗣️ "Don’t create more content. Create content that works more."
Share these weekly as part of your content calendar.
8. Make an Email Series from the Webinar
Break the webinar into a 5-day email drip:
Day 1: Introduction & Topic Overview
Day 2: Key Lesson 1
Day 3: Key Lesson 2
Day 4: Bonus Tips
Day 5: CTA to watch the replay or download slides
Helps nurture leads from your list.
9. Offer the Webinar Slides as a Downloadable Lead Magnet
Turn the slides into a downloadable PDF and offer them in exchange for an email address.
Landing Page CTA:
📥 “Missed the webinar? Download all the slides for free!”
Great way to generate leads after the event is over.
10. Use Audio for Podcast or Audiograms
Extract the webinar’s audio and turn it into a podcast episode.
Or use tools like Headliner to create audiograms — short audio clips with subtitles and waveform animation. Perfect for social media.
Final Thoughts:
A single webinar can give you:
✅ Long-form YouTube video
✅ Short clips
✅ Blog post
✅ Email sequence
✅ Infographics
✅ Quotes
✅ Social posts
✅ Lead magnets
✅ Podcasts
So don’t stop at the live session — repurpose it for weeks or months of content.