How to Repurpose Facebook or Instagram Live Sessions for Ongoing Content
Facebook and Instagram Live sessions are great for real-time engagement — but after they end, don’t let them go to waste!
A 15–30 minute Live video can be repurposed into 8–10 pieces of valuable content, keeping your message alive and growing.
Let’s explore how to squeeze maximum value out of your Live videos.
1. Save and Upload to YouTube or Facebook Watch
After your Live ends:
Download the video
Edit if needed
Upload to YouTube with title, description, and tags
Create a thumbnail for professional appeal
This gives the Live session evergreen reach.
2. Cut Out Short Reels for Instagram and TikTok
Extract short clips (15–60 seconds) with:
Tips
Advice
Emotional reactions
Fun or impactful moments
Use tools like CapCut or InShot for trimming and adding captions.
3. Transcribe and Convert into a Blog Post
Use auto-transcription tools (Otter, Descript) to convert the audio into text.
Then:
Clean up grammar
Add headers and subheadings
Insert links and visuals
Now you’ve got a fully SEO-optimized blog.
4. Design a Carousel of Key Points
Take 3–5 lessons or quotes from the Live and make a carousel post:
Slide 1: "What We Learned in Today’s Live"
Slides 2–5: Main tips or screenshots
Final Slide: CTA — "Watch full replay" or "Tag someone who needs this"
5. Create Quote Graphics from Guest or Host Insights
Live sessions often include great one-liners or advice.
Turn them into:
Visual quote posts
Twitter/X image cards
Facebook/LinkedIn quote updates
Example:
“If you’re not consistent, your audience forgets you.” — from our IG Live
6. Republish the Live on IGTV or Facebook Video
If you went Live on IG or Facebook, you can repost the replay on:
IGTV (Instagram)
Facebook Video Library
Create a playlist if you do Lives regularly
Add a new caption and hashtags for fresh reach.
7. Use Questions from Viewers as New Content Ideas
During the Live, many viewers ask:
Questions
Share concerns
Drop feedback
Use this as fuel to:
Make mini Q&A Reels
Write FAQ blog posts
Create new Lives or carousels
8. Send a Live Recap in Your Email Newsletter
Turn the Live into an email format:
Title: “What You Missed in Last Night’s Live”
Summary: 3–4 bullet points
CTA: Link to replay or upcoming session
This nurtures your email list while keeping it valuable.
9. Create a Story Highlight for Replays
After your Instagram Live ends, move the replay or recap graphics to a Story Highlight:
Title: “Live Replays” or “Weekly Lives”
Organize by topic
Add CTA: “DM us your questions for next session”
10. Turn Into a Podcast Episode
Export just the audio of your Live, edit out fluff, and upload to your podcast feed.
Intro + outro + value = brand new episode!
Final Thoughts:
Don’t let your Live sessions disappear after 24 hours.
Capture, cut, convert, and compound your content from them.
From one Live, you can get:
1 YouTube video
2–5 Reels
1 blog
1 email
1 carousel
…and multiple social posts.
Go Live once, live forever with repurposed content.