How to Repurpose Facebook Live Videos into Multi-Platform Content
Facebook Live is powerful for real-time engagement.
But what happens after the live session ends? Most creators just let the content sit — which is a waste of opportunity.
The good news? One Facebook Live can be repurposed into 10+ content pieces for different platforms. Here’s how:
1. Download the Facebook Live Video
Go to your video library, click options, and download the HD version of the Live.
Save it to your computer or cloud storage to begin repurposing.
2. Upload the Full Video to YouTube
Rebrand the video slightly by:
Adding an intro/outro
Writing a YouTube SEO-friendly title and description
Adding tags and a custom thumbnail
This helps you reach people who prefer YouTube over Facebook.
3. Create Short Reels from the Live Session
Cut short 15–60 second highlights using tools like:
CapCut
Canva
InShot
Premiere Rush
Use these clips on:
Instagram Reels
TikTok
YouTube Shorts
Facebook Stories
4. Extract Audio for a Podcast
Use audio from the video and convert it into:
🎙️ A full podcast episode
🎙️ A segment or teaser for your show
Use tools like Audacity or Descript to clean the audio.
5. Turn the Video into a Blog Post
Transcribe the Live session using Otter.ai or Descript.
Structure it into:
Introduction
Key points with headers
Quotes and bullet lists
CTA and embedded video
Add visuals/screenshots from the Live.
6. Design Infographics or Visual Carousels
Summarize main points from the Live into:
Instagram carousels
LinkedIn slides
Pinterest infographics
Great for visual learners and social scrollers.
7. Use Behind-the-Scenes Screenshots
Did you take a screenshot while going live? Use it for:
Instagram Stories
Twitter posts
“Thank you for joining us!” posts
Humanizes your brand and builds connection.
8. Email Newsletter Recap
Send a follow-up email to your audience:
What the Live was about
3–5 takeaways
Link to replay or blog version
Subject Line: “In case you missed our Live…”
9. Pull Out Audience Q&A for Micro Content
If viewers asked questions during the Live:
Turn each question into a post
Record short answers as video replies
Use Q&A format for carousels
This encourages future engagement.
10. Turn the Content into an Ebook or Lead Magnet
If the Live was in-depth (e.g., “How to Build a Brand on Social Media”), summarize the tips into:
📘 A downloadable guide
📘 A checklist
📘 A PDF handout
Offer it in exchange for email signups on your site.
Final Thoughts:
Don’t let your Facebook Live go silent after streaming.
Instead, use it to create:
✅ YouTube content
✅ Blog posts
✅ Reels & Shorts
✅ Email newsletters
✅ Infographics
✅ Podcasts
Go Live once. Multiply your content forever. 🎥🔥