Landing Pages vs Homepages: What’s the Difference and When to Use Each
Many business owners and marketers confuse landing pages with homepages. While both serve important roles on a website, their goals, structure, and design are completely different.
In this article, we’ll break down the differences between landing pages and homepages, and help you understand when to use each for maximum results.
What is a Homepage?
The homepage is the front page of your website. It:
Acts as the main entrance
Gives an overview of your business
Links to multiple pages (About, Services, Contact, etc.)
Think of the homepage as a hub that guides visitors to explore your website.
What is a Landing Page?
A landing page is a standalone page created for a specific marketing purpose. It:
Focuses on one product, offer, or goal
Has a single call to action (CTA)
Is usually linked from ads, email campaigns, or social media
Think of it as a targeted conversion tool.
Key Differences Between Landing Pages and Homepages
| Feature | Homepage | Landing Page |
|---|---|---|
| Goal | Inform and guide | Convert or capture leads |
| Navigation | Full navigation menu | Minimal or no navigation |
| Audience | General visitors | Targeted visitors |
| Focus | Multiple topics and services | One specific offer or goal |
| Traffic Source | Organic or direct | Paid ads, emails, campaigns |
| CTA | Multiple CTAs | One focused CTA |
When to Use a Homepage
For brand awareness
To educate new visitors
To give access to your site’s full offerings
As the default entry point for search engines
🧭 The homepage is best for browsing and discovery.
When to Use a Landing Page
For product launches
To promote a sale or campaign
To collect emails or leads
To drive ad traffic to a specific offer
🎯 Landing pages are best for driving action.
Can You Use Both?
Yes! A good strategy uses both effectively:
Your homepage builds credibility and trust.
Your landing pages generate leads and sales.
They serve different purposes but work together to grow your business.
Conclusion
Confusing homepages and landing pages can hurt your conversions. While your homepage introduces your business, a landing page drives results with a clear message and call to action.
Use your homepage as a guidepost—and your landing pages as conversion machines.