Introduction
Google loves organized content, and so do readers. One of the simplest and most powerful tools for organizing your content is header tags — like H1, H2, H3, and so on.
If you want your content to rank better in 2025, you must structure it properly using these heading tags. They not only improve readability but also help search engines understand the topic of your page.
In this article, you’ll learn how to use header tags effectively for better On-Page SEO.
What Are Header Tags?
Header tags are HTML elements used to define headings and subheadings in your content. There are six levels of headers:
H1 – Main title (used only once per page)
H2 – Section headings
H3 – Subsections under H2
H4 to H6 – For deeper content structure (not always necessary)
Why Are Header Tags Important for SEO?
✅ Improve Readability
Headers break content into readable chunks, making it easier for users to scan and understand.
✅ Help Google Understand Structure
Search engines use headers to understand the hierarchy and topic of content.
✅ Better for Featured Snippets
Well-structured content using H2 and H3 tags is more likely to appear in Google’s "People Also Ask" and featured snippet sections.
✅ Improve Accessibility
Screen readers use header tags to help users navigate your content easily.
How to Use H1, H2, H3 Tags Properly
✅ 1. Use One H1 Tag Per Page
The H1 should be the main topic or title of the page. It should include your primary keyword and describe what the page is about.
Example:<h1>Best URL Shortener Tools for 2025</h1>
Avoid using multiple H1 tags. Use only one H1 per page.
✅ 2. Use H2 Tags for Major Sections
Use H2 tags to break your content into main sections. Think of them as chapter titles.
Example:
✅ 3. Use H3 for Subtopics
Use H3 tags to add more detail under H2 sections.
Example:
This hierarchy helps both users and search engines understand your page’s layout.
Header Tag Best Practices
✅ Keep headings short and clear
✅ Include keywords naturally (don’t stuff them)
✅ Write for humans first, then optimize for SEO
✅ Don’t skip heading levels (e.g., don’t jump from H1 to H4)
✅ Avoid using headings just for styling — use CSS instead
SEO Example for a Blog Post:
This structure makes your content easier to read, scan, and rank.
Tools to Check Header Structure
Ahrefs Site Audit
Screaming Frog SEO Spider
SEO Meta in 1 Click (Chrome extension)
Yoast SEO (WordPress users)
These tools help you check if you're using headings properly.
Conclusion
Using header tags like H1, H2, and H3 may seem simple — but they have a big impact on your website’s SEO. They help users navigate your content, and they help search engines understand your page’s structure and importance.
So next time you publish content on urlshortly.com, make sure your headings are clean, keyword-rich, and well-organized. It’s a small step that leads to big SEO results.