How to Track QR Code Scans and Analyze Results
QR codes are powerful, but their real strength lies in tracking and analytics. If you can measure how many people scanned your QR code, when, and where—they become a data goldmine.
In this article, we’ll show you how to track QR code scans and use analytics to make better decisions for your business.
🧾 Why Should You Track QR Codes?
Tracking QR scans helps you:
Understand what’s working in your marketing
Know when and where people interact with your content
Compare performance across multiple campaigns
Adjust your strategy in real-time
Without tracking, you're just guessing.
🛠️ Static vs. Dynamic QR Codes
Static QR Code:
Fixed content (like a website URL)
No tracking
Can’t be edited once created
Dynamic QR Code:
Redirects through a server
Tracks number of scans
Can be updated anytime
Ideal for businesses and campaigns
👉 Choose dynamic if you want tracking and flexibility.
📊 What Can You Track?
With dynamic QR codes, you can track:
✅ Total number of scans
🕓 Date and time of each scan
🌍 Location (city, country, IP)
📱 Device type (Android/iOS)
🌐 Browser or OS
👥 Unique vs. repeated scans
These insights help improve marketing efforts and ROI.
🔧 Tools to Track QR Code Scans
Here are some tools that offer dynamic QR codes with tracking:
QRCode Monkey (with paid plan)
QR Tiger
Beaconstac
Scanova
Bitly QR Codes
Google Analytics (for landing pages)
Most tools offer dashboards with visual reports and export options.
🧪 How to Set Up QR Code Tracking (Step-by-Step)
Choose a dynamic QR code generator
Enter the destination URL (landing page, form, video, etc.)
Generate and customize your QR code
Download and deploy your QR (print, web, packaging, etc.)
Access the tracking dashboard
Monitor real-time stats and reports
Optional: Connect your QR page to Google Analytics or Meta Pixel for deeper tracking.
🧠 Best Practices for QR Code Tracking
Use UTM parameters in your URLs for Google Analytics
Label each QR code clearly for campaigns (e.g., “flyer-march”)
Set a goal for what success looks like
Review results weekly or monthly
A/B test different QR placements or designs
🧾 Example: A Clothing Brand Uses QR Tracking
A fashion store adds dynamic QR codes on their in-store posters:
Customers scan to get a 10% discount
The brand sees most scans happen between 5–7 PM
They adjust staff timing and campaign strategy accordingly
📈 Result: Higher engagement + better conversions.
✅ Final Thoughts
QR codes aren’t just for scanning—they’re for learning. When you track your QR codes, you unlock valuable insights into customer behavior and campaign effectiveness.
Don’t waste your potential. Use dynamic QR codes with proper tracking and analytics to grow smarter.