How to Perform Competitor Keyword Research
Want to get ahead in SEO? One of the smartest moves is to learn from your competitors. Competitor keyword research helps you uncover the keywords your competitors rank for — keywords that you might be missing.
This article explains how to perform competitor keyword research step-by-step and how to use this info to improve your own SEO.
✅ Why Competitor Keyword Research Matters
Identify keyword gaps in your content
Discover high-traffic keywords your competitors target
Find opportunities to outrank competitors
Understand competitor SEO strategy and content focus
✅ Step 1: Identify Your Top Competitors
Start by listing websites that compete for your target keywords. These can be direct competitors or top-ranking websites in your niche.
✅ Step 2: Use Keyword Research Tools
Several SEO tools allow you to analyze competitor keywords. Some popular free or freemium options include:
Ubersuggest
Ahrefs (Free tools available)
SEMrush (limited free use)
Moz Keyword Explorer
✅ Step 3: Enter Competitor URLs into Tools
Input competitor website URLs into the chosen tool’s “Organic Keywords” or “Top Keywords” section. This shows the keywords they rank for, along with metrics like:
Search volume
Keyword difficulty
Position in search results
✅ Step 4: Analyze Keyword Performance
Look for keywords where competitors rank on page 1 or 2 but you don’t. These keywords are low-hanging fruit and great opportunities.
✅ Step 5: Identify Content Gaps
Compare their top-ranking pages with your content. Identify topics or keyword themes they cover but you haven’t addressed.
✅ Step 6: Prioritize Keywords to Target
Focus on keywords that:
Have good search volume
Have medium or low competition
Are relevant to your audience
✅ Step 7: Create Better Content
Once you have your keyword list, create or update your content to better satisfy user intent. Use clear headings, answer questions, and add value beyond competitors.
✅ Step 8: Monitor Your Progress
Track your rankings for competitor keywords over time. Adjust your strategy based on results and new competitor moves.
✅ Final Thoughts
Competitor keyword research gives you a shortcut to discover profitable keywords. It helps you stay competitive and informed about your niche.
Use the insights to create smarter content and grow your organic traffic steadily.