How to Find Low Competition Keywords for SEO
Finding low competition keywords is a smart way to rank faster and build organic traffic, especially if you have a new or small website. These keywords are easier to rank for because fewer websites are competing for them.
In this article, you’ll learn practical methods to find low competition keywords and incorporate them into your SEO strategy.
✅ Why Focus on Low Competition Keywords?
Easier to rank for, even with a newer site
Quicker results and faster growth in organic traffic
Often more targeted and relevant to niche audiences
Less costly if using paid ads on these keywords
✅ Step 1: Use Keyword Research Tools
Many SEO tools provide keyword difficulty or competition scores. Focus on keywords with low difficulty scores (typically under 30 or 40 on a 100 scale).
Popular tools:
Ubersuggest
Ahrefs (free tools available)
SEMrush (limited free use)
Moz Keyword Explorer
✅ Step 2: Look for Long-Tail Keywords
Long-tail keywords tend to have lower competition because they are more specific. For example, instead of targeting “fitness,” use “fitness routines for busy moms.”
Long-tail keywords also attract highly motivated searchers.
✅ Step 3: Analyze Competitor Keywords
Check what keywords competitors with smaller websites are ranking for. If they can rank for certain keywords, those might be low competition and worth targeting.
✅ Step 4: Explore Question-Based Keywords
People often type questions into search engines. Use tools like AnswerThePublic or Google’s People Also Ask feature to find question-based keywords with low competition.
✅ Step 5: Use Google Autocomplete and Related Searches
Start typing your main keyword into Google and note the autocomplete suggestions—they reflect popular, lower competition searches.
Scroll to the bottom of the search results to find “related searches,” which can be great low competition keyword ideas.
✅ Step 6: Target Local or Niche Keywords
If you have a local business or specialized niche, include geographic or niche-specific terms to reduce competition. For example, “vegan restaurants in Dallas” instead of “vegan restaurants.”
✅ Final Tips
Combine low competition keywords with high-quality, valuable content.
Track keyword rankings and adjust your focus as needed.
Don’t ignore medium competition keywords entirely; balance your strategy.
✅ Final Thoughts
Finding low competition keywords is essential for faster SEO success. Using the right tools and strategies, you can uncover hidden opportunities that help your site grow organically with less effort.
Focus on relevancy and quality to make the most of these keywords.