Introduction
URLs are one of the first things both users and search engines see when visiting a webpage.
SEO-friendly URLs are clean, descriptive, and help improve both search rankings and user experience.
This article covers how to write SEO-friendly URLs for better on-page SEO in 2025.
Why SEO-Friendly URLs Matter
✅ Improve Click-Through Rates (CTR)
Clear URLs look more trustworthy and clickable in search results.
✅ Help Search Engines Understand Content
Including keywords in URLs helps signal page relevance.
✅ Enhance User Experience
Users can guess page content from URLs, aiding navigation.
Best Practices for Writing SEO-Friendly URLs
✅ Keep URLs Short and Simple
Avoid unnecessary words and complex structures.
✅ Use Keywords Wisely
Include relevant target keywords naturally.
✅ Use Hyphens to Separate Words
Hyphens improve readability for both users and search engines.
✅ Avoid Special Characters and Numbers
Use only letters and hyphens to keep URLs clean.
✅ Use Lowercase Letters
Avoid uppercase letters to prevent duplicate URL issues.
✅ Make URLs Descriptive
Reflect the content topic clearly.
Examples
Good URL:
https://example.com/on-page-seo-tipsBad URL:
https://example.com/page?id=12345
Common Mistakes to Avoid
🚫 Using long, confusing URLs
🚫 Keyword stuffing in URLs
🚫 Using underscores instead of hyphens
🚫 Changing URLs without proper redirects
Tools to Check URL SEO
Google Search Console
Screaming Frog SEO Spider
Moz Link Explorer
Conclusion
SEO-friendly URLs are a simple yet powerful way to improve your on-page SEO and user experience.
Follow these guidelines to create clean, keyword-rich URLs that help your website rank better in 2025.