Introduction:
Music is a powerful storytelling tool in video editing. It can amplify emotions, set the tone, and make your content more engaging. However, selecting the wrong track—or failing to consider music at all—can ruin the entire viewer experience. In this article, you’ll learn how to choose the right background music that enhances your video content.
1. Understand Your Video's Mood and Purpose
Before selecting a track, ask yourself:
Is the video informative, emotional, fun, or dramatic?
What feeling should the audience have while watching it?
For example, upbeat music works well in vlogs, while soft piano might suit a documentary or emotional story.
2. Match the Tempo with the Visuals
Tip: The tempo (speed of the music) should complement the pacing of your cuts and scenes.
Fast tempo = energetic, quick cuts, action.
Slow tempo = emotional, cinematic, thoughtful visuals.
Avoid mismatching, like using energetic EDM for a sad or serious video.
3. Consider the Audience and Platform
Think about who will watch the video and where:
For YouTube tutorials: calm and minimal music.
For Instagram Reels or TikToks: trendy or viral music.
For corporate videos: clean, professional-sounding music.
Tailor your selection to audience expectations.
4. Use Royalty-Free Music or Licensed Tracks
Never use copyrighted music without permission. It can lead to demonetization or takedowns.
Safe options:
YouTube Audio Library (free)
Epidemic Sound
Artlist
PremiumBeat
Bensound (free and paid)
Make sure to read the license terms before publishing.
5. Avoid Overpowering the Dialogue
If your video has voice-over or speaking parts, ensure the music stays in the background.
Tips:
Lower the volume of the music.
Use EQ to reduce mid frequencies that clash with speech.
Fade in/out music when people are speaking.
6. Use Loops and Short Clips Wisely
Looping short music tracks can make your video repetitive. Choose longer tracks or carefully fade and transition between multiple clips to avoid abrupt changes.
7. Sync the Beat with Edits (If Applicable)
For energetic videos, try to sync cuts or effects with the beat of the music. This technique, called cutting to the beat, creates a satisfying rhythm and keeps viewers hooked.
8. Experiment Before Finalizing
Always test a few music options before locking your choice. What sounds good alone might not work with your footage. Preview different tracks directly within your editing software.
9. Create Contrast with Silence
Sometimes the best "music" is no music at all. Strategic pauses or silence can emphasize a key moment or create emotional impact. Don’t be afraid to mute the track briefly if the story demands it.
10. Keep the Music Genre Consistent
Stick to a consistent genre unless a sudden change supports your narrative. Mixing genres too frequently can confuse viewers or break the flow of your video.
Conclusion:
Choosing the right music is an essential part of professional video editing. It enhances storytelling, evokes emotion, and shapes the viewer’s experience. By understanding your content, audience, and editing rhythm, you can select music that takes your videos to the next level—while staying safe from copyright issues