When planning your content calendar, it’s important to have the right balance between evergreen and seasonal content.
Too much focus on one type can hurt your growth.
Let’s explore how to combine both content types effectively to build brand authority, drive traffic year-round, and stay relevant during key events.
What Is Evergreen Content?
Evergreen content is timeless. It stays relevant, useful, and searchable long after you publish it.
Examples:
“How to Use Instagram for Business”
“10 Tips for Better Email Marketing”
“Beginner’s Guide to SEO”
“Best Tools for Freelancers”
Benefits:
Generates consistent traffic over time
Improves SEO rankings
Saves time on constant updates
You should invest heavily in evergreen content, especially for blogs, videos, and educational posts.
What Is Seasonal Content?
Seasonal content is time-sensitive and focuses on events, trends, or holidays.
Examples:
“Eid Social Media Campaign Ideas”
“Black Friday Content Plan”
“2025 Digital Marketing Trends”
“Ramadan Email Template Ideas”
Benefits:
Creates urgency and buzz
Drives short-term spikes in engagement
Keeps your brand relevant and up-to-date
Use seasonal content to connect with current moments and get people excited.
Why Balance Both?
If you only post evergreen content:
You might miss current trends
Your content may feel “outdated” or too general
If you only post seasonal content:
Your traffic and engagement will rise and fall
You’ll need constant new ideas to stay visible
The right strategy? Mix both.
Let evergreen content be your base, and use seasonal content as boosters.
How to Balance in Your Content Calendar
1. Use a 70/30 Rule
A smart rule to follow:
70% Evergreen
30% Seasonal
This ensures long-term value with short-term engagement spikes.
Example:
If you're posting 20 times a month:
14 posts = Evergreen topics (tips, how-tos, product guides)
6 posts = Seasonal topics (sales, holidays, events)
2. Plan Seasonal Content in Advance
Don’t wait until the event week.
Create a seasonal content calendar that includes:
Local/national holidays
Religious festivals
Shopping seasons (Ramadan, Eid, Black Friday)
Industry-specific events (e.g., marketing conferences)
Prepare these posts 1–2 months early, so you’re ready with designs, hashtags, and campaign copy.
3. Schedule Evergreen Content Year-Round
Plan evergreen posts throughout the year, especially in months where there are no major seasonal trends.
Great topics for filler months:
Productivity tips
FAQs
Myths and facts
“Did you know?” posts
Tools and tutorials
This fills your calendar while continuing to serve your audience with value.
4. Repurpose Old Content
Turn your evergreen blog into:
A short video
Carousel post
Quote graphic
Story Q&A
And update old seasonal content each year with:
New visuals
Updated stats
Fresh calls to action
This saves you time and maximizes your existing content.
5. Track Performance Separately
Use tools like Google Analytics, Instagram Insights, or Notion boards to track:
Which evergreen posts bring steady traffic?
Which seasonal posts gave a big boost?
This tells you where to focus more energy next time.
Example: If a Valentine’s Day campaign gave high engagement, start planning an early teaser for next year.
Tools to Help You Plan the Balance
You can organize your calendar using:
Google Sheets with color codes (green for evergreen, red for seasonal)
Notion with tags
Trello boards with content buckets
Airtable with filters by post type
This helps you visualize your mix and spot gaps.
Final Thoughts
Balancing evergreen and seasonal content is not difficult — it’s strategic.
Evergreen builds your brand. Seasonal keeps it fresh.
🗓️ Plan both with purpose.
🔁 Keep updating.
📈 And always test what your audience responds to.
With this balance, your content calendar will stay relevant, valuable, and results-driven all year long.