In today’s digital world, even small businesses need smart tools to stay competitive. Whether you’re promoting your bakery, online store, or freelance services — how you share links matters. That’s where custom URL shorteners come in.
Platforms like UrlShortly.com allow small businesses to shorten links, track engagement, and even build brand identity with customized URLs.
But what exactly is a custom URL shortener? And why should your business use one?
Let’s explore.
🔗 What is a Custom URL Shortener?
A URL shortener takes long, complicated web addresses and turns them into short, clean links. A custom URL shortener goes a step further — it lets you personalize the short link with your brand name or keywords.
For example:
Long:
https://mystore.com/products/summer-collection?id=8923&utm=fb_adCustom Short:
https://mystore.link/summer
It’s shorter, neater, and more memorable — all while representing your brand.
✅ 1. Build a Stronger Brand Identity
Small businesses need every chance to stand out. A custom short link like:https://yourbrand.link/deal50
makes your content look polished and professional.
Customers will instantly recognize your brand even before clicking the link. It builds trust and consistency, especially across social media platforms.
📈 2. Track Customer Behavior
With free tools like UrlShortly, you can track clicks on each link. This includes:
Number of clicks
Country and device of the user
Traffic source (e.g., Facebook, email, WhatsApp)
For small businesses, this insight is gold.
You’ll know which promotions are working, which audience is engaging, and what platforms bring the most traffic.
No need for complex analytics — just shorten your link and track the results in your dashboard.
💼 3. Improve Marketing Campaigns
Running an offer on Facebook and another on Instagram?
Create separate short links for each platform:
urlshortly.com/fb-saleurlshortly.com/ig-sale
Compare the performance and focus on the better channel.
This helps you make smarter marketing decisions and get better results without spending more money.
🕒 4. Save Time and Space
Platforms like Twitter, WhatsApp, and SMS have character limits. Long links waste space and often break.
A short URL fits easily and looks clean in:
SMS messages
Instagram bios
Facebook ads
QR codes
Product labels
Plus, they’re easier to say in person, write on posters, or include in videos.
🧠 5. Easy to Remember & Share
Imagine telling a customer over the phone:
“Please visit our offer page at mystore.com/category?productid=2190&code=april”
Now compare it with:
“Just visit mystore.link/april”
Clear, simple, and easy to remember — that’s the power of custom short links.
🛑 6. Update Links Anytime
What if your campaign page changes?
With UrlShortly, you can edit the destination of your short link anytime. This means:
No need to resend links
No broken redirects
No lost customers
Even if the original page is gone, you can point the short link to a new one instantly.
📌 7. Better User Experience
A shorter, branded link improves how users feel about your business. It looks:
Professional
Safe
Trustworthy
That leads to higher click-through rates and better overall engagement.
🚀 Final Words
In 2025, digital presence is everything — and small businesses can't afford to ignore the details. Custom URL shorteners are simple yet powerful tools that help you grow smarter.
From branding to tracking to smarter marketing, UrlShortly gives small businesses the edge they need — all without complex tools or big budgets.
So if you’re ready to take your business seriously online…
Start shortening, customizing, and tracking your links — the smart way.
Visit UrlShortly.com and get started today!