In the world of content marketing, one common dilemma is: Should I focus on evergreen content or trending content? Both have unique benefits, but choosing the right type depends on your goals, audience, and niche.
What Is Evergreen Content?
Evergreen content stays relevant for a long time. It answers questions or solves problems that people will always search for, such as:
“How to start a blog”
“Tips for better SEO”
“What is content marketing?”
This type of content continues to drive traffic months and even years after it’s published.
What Is Trending Content?
Trending content is based on current events, viral topics, or temporary interests. For example:
“Top marketing trends of 2025”
“Instagram’s latest algorithm update”
“New Google search ranking factors this month”
Trending content gives you a spike in traffic and makes your brand look updated and aware of the latest happenings.
Key Differences
| Factor | Evergreen Content | Trending Content |
|---|---|---|
| Lifespan | Long-lasting | Short-term |
| Search Volume | Consistent | Spikes then fades |
| Update Required | Rare | Frequent |
| Traffic Pattern | Steady | Sharp peaks and drops |
| SEO Impact | Great for long-term SEO | Boosts short-term visibility |
When to Use Evergreen Content
Building a content foundation
Creating a knowledge base or FAQ
Ranking for long-term keywords
Establishing authority in your niche
Examples:
“How to write a blog post”, “Best free SEO tools”, “Email marketing guide for beginners”
When to Use Trending Content
Driving traffic quickly
Tapping into viral moments
Showing your audience you’re up to date
Creating shareable social media content
Examples:
“Instagram’s new Reels feature”, “Top marketing trends in Q1 2025”, “AI tools dominating 2025”
Best Strategy: Use Both
An ideal content marketing plan balances both types.
80% Evergreen Content: Builds long-term traffic and authority
20% Trending Content: Keeps your content fresh and engaging
This strategy helps you get regular organic traffic from evergreen posts and social shares or spikes from trending ones.
Final Thoughts
Don’t choose between evergreen and trending—use both wisely. Evergreen content builds a strong base, while trending content creates momentum. With a smart mix, you’ll enjoy both stability and