Introduction
Hashtags are no longer just for Twitter or Instagram.
In 2025, LinkedIn hashtags have become an essential tool for content discoverability and audience targeting.
Using the right hashtags can help your posts reach a broader, more relevant audience — but misuse can limit your impact.
This article explains how to develop a winning hashtag strategy on LinkedIn in 2025.
1. Understand the Purpose of Hashtags on LinkedIn
Hashtags on LinkedIn categorize content by topic, helping users find posts they care about.
When you add hashtags to your post, it becomes visible in hashtag feeds and can be discovered by people outside your network.
2. Use a Mix of Hashtag Types
To maximize reach, use a blend of:
Broad hashtags: Popular ones like #Marketing, #Business (high reach but competitive)
Niche hashtags: More specific like #LinkedInMarketingTips, #B2BContent (less competitive, more targeted)
Branded hashtags: Your personal or company hashtag (e.g., #YourBrandName)
3. Optimal Number of Hashtags
Unlike Instagram, LinkedIn recommends using 3 to 5 hashtags per post.
Too many hashtags can look spammy and reduce engagement.
4. Research Hashtag Popularity and Relevance
Before using a hashtag, search it on LinkedIn to see:
How many followers it has
The type of content under it
Whether it fits your post’s topic
Aim for hashtags with a healthy follower count but not oversaturated.
5. Create Your Own Branded Hashtag
Building a branded hashtag boosts your brand identity and helps followers track your content easily.
Promote it across your posts, profile, and marketing materials.
6. Place Hashtags Strategically
Add hashtags either at the end of your post or within the text for better flow.
Example:
“Boost your #LinkedInMarketing with these 5 tips to increase your reach.”
7. Track Hashtag Performance
Use LinkedIn analytics or third-party tools to see which hashtags drive the most engagement and impressions.
Adjust your strategy accordingly.
Conclusion
A smart hashtag strategy on LinkedIn can dramatically increase your content’s visibility and engagement in 2025.
Use a mix of broad, niche, and branded hashtags; keep the number moderate; and always align hashtags with your content.
Start experimenting today and watch your LinkedIn presence grow!