Short links are more than just a way to save space—they're a powerful marketing tool. When used creatively, they can help you track performance, boost engagement, and enhance your brand visibility. Whether you're running a startup or managing a growing online business, using short links smartly can give you a big advantage.
Here are 10 creative and effective ways to use short links to grow your business in 2025:
1. Share on Social Media
Social media platforms often limit the number of characters you can use. A short link lets you save space and share more engaging content. Even better, branded short links (like go.mybrand.com/sale) build trust and attract more clicks.
Example:https://yourbrand.co/new-launch
This looks cleaner than long URLs and performs better in posts and stories.
2. Add to Business Cards
You can’t squeeze a full webpage URL onto a business card, but a short link fits perfectly. Want to direct someone to your portfolio, pricing page, or contact form? Add a branded short link like:
👉 yourbrand.link/contact
It makes you look modern and professional.
3. Use in Email Marketing
Emails with clean, branded short links look more trustworthy and less spammy. You can track click performance and even A/B test different link variations to see which call-to-action works better.
4. Boost Affiliate Marketing
Affiliate links are usually long and ugly. Short links let you clean them up while still tracking performance.
Original:
👉 https://affsite.com/products?ref=324&code=abc123
Shortened:
👉 shop.mybrand.com/productdeal
It’s more clickable and easier to share.
5. Add to YouTube Descriptions
If you're sharing tutorials or product reviews on YouTube, short links keep your video descriptions clean and clickable. You can even create different short links for each campaign to measure what’s driving traffic.