Repurposing Instagram Posts into Pinterest Pins for Long-Term Visibility
Instagram is perfect for quick reach and interaction. But once a post gets old, it usually disappears from people’s feeds.
Pinterest, on the other hand, offers long-term content discovery — sometimes months or even years later.
Here’s how you can repurpose your Instagram content into Pinterest pins that drive consistent traffic.
1. Identify Evergreen Instagram Content
Look for your Instagram posts that:
Share educational content
Contain tips or tutorials
Feature quotes, carousels, or infographics
Highlight before-after visuals
These types perform really well on Pinterest.
2. Use Carousel Slides as Pinterest Pins
If you’ve posted a carousel on Instagram, each slide can be turned into a pin.
👉 Example:
Instagram carousel: “5 Tips for Better Time Management”
Pinterest pin: Vertical layout of the same 5 tips with clean fonts and brand colors.
Use tools like:
Canva
Adobe Express
VistaCreate
3. Adjust the Dimensions for Pinterest
Pinterest prefers a vertical format:
📐 1000x1500px or 2:3 ratio
Recreate or resize your IG posts to match this format using design tools. Add more breathing space and larger fonts for readability.
4. Add a Clear Title & URL on the Pin
Every repurposed Pinterest pin should have:
A bold, readable title
Your website or brand name
Subtle watermark or logo for branding
This builds recognition and increases click-through rates.
5. Write Keyword-Rich Pin Descriptions
Pinterest is a visual search engine, not just a social network.
Optimize your pins with:
Relevant keywords
2–3 hashtags
A call-to-action (CTA)
Example:
“5 simple time management hacks for busy creators. Save this pin to your productivity board! #timemanagement #creatortips”
6. Create Multiple Pins for the Same Instagram Post
One post = many pin styles.
Try variations like:
Different fonts
Color themes
New headlines
Reordered tips
The more you post, the more chances Pinterest gives you to rank in search.
7. Link Each Pin to a Blog or Landing Page
Always add a destination link:
Related blog post
Instagram post URL (if hosted)
Product page
Lead magnet
This is where Pinterest becomes a powerful traffic machine.
8. Schedule Pins for Consistent Posting
Use tools like:
Tailwind
Buffer
Pinterest Scheduler
Scheduling keeps your pins active, even while you sleep. Try posting 1–2 pins per day for steady growth.
9. Use Analytics to Track Which Pins Work Best
Check Pinterest analytics:
Which pins are getting the most impressions?
Which have the highest saves or clicks?
What titles or designs are performing best?
Double down on what works.
10. Repurpose Story Posts into Story Pins (Idea Pins)
Instagram Stories with short tips or BTS content? Turn them into Idea Pins on Pinterest.
They’re like short slideshows and can help boost visibility fast.
Final Thoughts:
Instagram is short-term.
Pinterest is search-based and long-lasting.
By repurposing Instagram content, you can expand your reach, drive evergreen traffic, and grow your visibility with almost no extra effort.
🎯 One post, two platforms. Double the impact!