Introduction
Content planning is the backbone of any successful digital strategy. Whether you're running a blog, social media, or YouTube channel — knowing what to publish and when is critical.
But how do you choose between evergreen content that delivers over time and trending content that captures immediate attention?
Let’s dive into how to build a content plan that includes both for maximum impact.
🌱 Why Evergreen Content Is Essential in Planning
Evergreen content is stable, reliable, and timeless. It’s perfect for building your content foundation.
✅ Benefits in Planning:
Can be scheduled months ahead
Requires fewer updates
Supports long-term SEO and social traffic
Forms the backbone of your website or blog
📌 Examples:
“How to Start a Blog in 2025”
“Top 10 Email Marketing Tools for Beginners”
“What Is Digital Marketing?”
🗓️ These articles can be pre-planned and reused in multiple formats (videos, carousels, PDFs).
🔥 Why Trending Content Adds Spice
Trending content is short-lived but impactful. It should be flexible and ready to insert into your calendar when needed.
✅ Benefits in Planning:
Drives traffic spikes
Helps you stay relevant in your niche
Builds authority in real-time topics
Boosts social sharing and engagement
📌 Examples:
“Apple's WWDC 2025 – Key Highlights”
“Instagram Algorithm Update: What Changed?”
“Elon Musk Launches New AI Startup”
🗓️ These topics must be planned on short notice or added through flexible planning blocks.
📊 Planning with a Content Calendar
Here’s how to structure your calendar using both content types:
🗓️ Monthly Plan Template:
| Week | Evergreen Topic | Trending Topic |
|---|---|---|
| Week 1 | How to Choose an Email Tool | Latest Email Trends in 2025 |
| Week 2 | Blogging for Beginners Guide | Trending Blog Niches Right Now |
| Week 3 | SEO Checklist for New Websites | Google’s Core Update Explained |
| Week 4 | How to Grow on LinkedIn | LinkedIn's New Features Reviewed |
💡 Tip: Use color-coding (e.g., green for evergreen, red for trending) in your calendar for quick identification.
🔁 Balancing Evergreen vs Trending
A balanced approach works best:
70% evergreen = stability and long-term value
30% trending = timely attention and freshness
This gives you a strong core while keeping your content relevant.
🧠 Content Repurposing Strategy
One key planning trick is to repurpose both types of content:
Turn evergreen blog posts into infographics, videos, or podcasts
Convert trending tweets into short blog updates
Create “evergreen vs trending” content roundups for your newsletter
📌 Example:
An evergreen post like “How to Start a Newsletter” can be updated with trending insights like “Why Everyone’s Moving to Substack in 2025.”
🛠️ Tools for Smarter Planning
Google Trends – Discover real-time topics
Trello / Notion / ClickUp – Organize your calendar
AnswerThePublic – Find evergreen questions
BuzzSumo – Track trending articles in your niche
Airtable / Google Sheets – Build a shareable content calendar
🧠 Final Thoughts
Great content planning is about balance. Evergreen content provides the long-term growth your brand needs. Trending content brings life and momentum to your feed or site.
With a well-structured calendar, smart repurposing, and flexible slots for breaking news — your content will remain consistent and compelling all year round.