Boost App Store Rankings Using Custom Short Links in Your Promotions
For app developers, climbing the ranks in the Apple App Store or Google Play Store is critical. The higher your app ranks, the more organic installs you’ll get.
But did you know that short links can directly support your ranking strategy?
Let’s break down how using custom short links from platforms like URLShortly.com can help you boost traffic, improve downloads, and ultimately improve your app’s visibility.
Understanding App Store Ranking Factors
Both Google and Apple consider several things when ranking apps:
Number of downloads
Download velocity (how quickly people download)
User engagement
Click-through rate (CTR)
App retention
Reviews and ratings
One major factor you can influence directly is traffic and downloads — and short links help with that.
How Short Links Help You Drive More Targeted Downloads
When you promote your app using a regular app store link, it’s long, boring, and not trackable.
But a custom short link like:
🔗 urlshortly.com/gettaskapp
or
🔗 app.getfitnow.com/ios
...is cleaner, more memorable, and most importantly, branded.
This improves:
Click-through rate
User trust
Shareability
And better CTR → more traffic → more downloads → higher rankings.
Use Case: Driving Downloads from Multiple Channels
Let’s say you’re running campaigns on:
YouTube
Instagram
Email newsletters
Facebook groups
Instead of using one standard app store URL, you create a different short link for each channel using URLShortly.
| Channel | Short Link |
|---|---|
urlshortly.com/myapp-ig | |
| YouTube | urlshortly.com/myapp-yt |
urlshortly.com/myapp-email | |
urlshortly.com/myapp-fb |
Now you can measure traffic, tweak your copy or visuals, and double down on what’s working.
Why Custom Domains Matter
With URLShortly.com, you can even connect your own domain to create branded links:
✅ go.myappname.com/ios
✅ get.myfitnessapp.com
These types of links not only look professional — they’re also more likely to be clicked and shared.
Pro Tips for Better Results
Use short links in all your bios (Instagram, TikTok, Twitter).
Add UTM parameters to short links for better tracking in Google Analytics.
Mention short links verbally in your YouTube videos or podcasts.
Rotate new short links per campaign to compare effectiveness.
Boosting Trust = Boosting Installs
When users click a short, branded link, they trust it more than a messy, long URL full of random characters. That trust translates to more clicks and higher conversions — both of which are essential for your app’s ranking.
Conclusion
Short links aren't just about making URLs look better — they are a marketing tool for smarter app promotion.
By using custom short links, app developers can drive high-quality, trackable traffic to their store pages — and that consistent traffic plays a role in app store optimization (ASO).
With URLShortly.com, you get clean links, branded URLs, QR codes, and analytics — everything you need to improve your app’s visibility and climb the charts.