Best Tools for Creating Engaging Newsletters
Creating a newsletter that grabs attention, delivers value, and gets results requires more than just typing content and pressing “send.” You need the right tools to design, manage, and track your email campaigns effectively.
In this article, we’ll go over the best tools for newsletter creation — whether you’re a beginner or looking to scale up your email marketing strategy.
1. Mailchimp – All-in-One for Beginners
Mailchimp is one of the most popular tools in email marketing. It offers drag-and-drop design, pre-made templates, and audience segmentation.
Key Features:
Free plan available (up to 500 contacts)
Beautiful templates
A/B testing
Automation and analytics
✅ Best for: Small businesses and beginners who want an easy start.
2. ConvertKit – Made for Creators
ConvertKit is ideal for bloggers, YouTubers, and creators who want to connect deeply with their audience. It offers powerful automation flows and tagging features.
Key Features:
Simple design interface
Visual automation builder
Landing pages included
Great for digital product promotion
✅ Best for: Content creators and online educators.
3. Brevo (formerly Sendinblue) – Value-Packed Tool
Brevo is a budget-friendly solution offering both email and SMS marketing. Its drag-and-drop editor and smart segmentation tools make newsletter creation easy and impactful.
Key Features:
Email + SMS campaigns
Transactional emails
Marketing automation
Real-time reporting
✅ Best for: Businesses that want email and SMS integration in one place.
4. MailerLite – Clean & Minimalist
If you prefer a simple, clutter-free interface, MailerLite is a great choice. It offers easy-to-use tools and clean templates with essential features.
Key Features:
User-friendly dashboard
Free plan available
Newsletter automation
Campaign performance reports
✅ Best for: Freelancers, coaches, and non-tech users.
5. Moonsend – Smart Automation
Moonsend is a lesser-known tool but powerful when it comes to smart triggers and personalization. It helps businesses improve user experience and engagement through behavioral-based emails.
Key Features:
Rich automation options
Real-time analytics
Signup forms and landing pages
GDPR-compliant
✅ Best for: Agencies and growing startups.
6. Canva – Design-First Approach
While not a full email platform, Canva helps in designing newsletter graphics, headers, and even full layouts to be exported and used in other platforms.
Key Features:
Pre-built newsletter templates
Drag-and-drop design
Custom branding kits
Shareable PDFs or PNGs
✅ Best for: Designers who want visual consistency and stunning graphics.
7. Zoho Campaigns – Affordable for Business
Zoho Campaigns is part of the Zoho suite and integrates well with Zoho CRM. It's a great option if you’re already using Zoho tools.
Key Features:
Email templates
Automation workflows
Integration with Zoho CRM
List segmentation
✅ Best for: Businesses using Zoho ecosystem.
Choosing the Right Tool
When choosing the right newsletter tool, consider:
Your audience size
Your budget
Your design needs
Automation level required
For example:
A new blogger can start with Mailchimp or MailerLite (free and easy).
A coach or course creator may find ConvertKit more powerful.
An eCommerce business may benefit from Brevo’s SMS + email features.
Final Thoughts
The right tool can save time, increase engagement, and help you grow your brand through newsletters. Don't just pick the most popular platform — pick the one that aligns with your needs and technical skill level. Once you’ve chosen your tool, focus on consistent value, good design, and clear messaging to build trust with your subscribers.