Best Time to Post on TikTok in 2025 (Based on Data)
If you want your TikTok videos to get more views and engagement, timing is everything. Posting your content when your audience is most active can make a huge difference in how far your videos reach. But when exactly is the best time to post on TikTok in 2025?
Let’s break down the latest data and tips so you can schedule your posts perfectly.
Why Does Posting Time Matter?
TikTok’s algorithm values early engagement — likes, comments, shares — in the first hour or two after posting. If your video performs well right away, it’s more likely to be pushed to a wider audience on the For You Page (FYP).
Posting when your followers are active gives your video a better chance to get those initial interactions. That’s why knowing the best posting times is key for growth.
Global Best Times to Post on TikTok in 2025
Several studies tracking millions of TikTok posts have found common peak engagement times. While there’s some variation by niche and location, these general time slots tend to work well:
| Day of the Week | Best Times (EST) |
|---|---|
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 4 AM, 9 AM |
| Wednesday | 7 AM, 8 AM, 11 PM |
| Thursday | 9 AM, 12 PM, 7 PM |
| Friday | 5 AM, 1 PM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 8 AM, 4 PM |
Best Time Zones to Consider
If your audience is local or regional, adjust your posting schedule to your local time zone.
For global audiences, consider posting multiple times per day targeting different time zones.
Use TikTok Analytics (Pro accounts) to see when your specific followers are most active.
How to Find Your Own Best Posting Times
Switch to a TikTok Pro account (free) to access analytics.
Check your “Follower Activity” section to see days and hours when your audience is most active.
Experiment by posting at different times and track which videos get the best engagement.
Use scheduling tools like TikTok’s native scheduler or third-party apps to plan posts in advance.
Posting Frequency and Consistency
Posting at the right time matters, but so does posting consistently. Many TikTok creators find success posting at least once per day or 3-5 times per week.
This helps keep your audience engaged and signals to the algorithm that you’re an active creator.
What to Avoid When Timing Your Posts
Avoid posting late at night or during hours when your audience is mostly asleep.
Don’t post too frequently in a short period; it can overwhelm followers.
Avoid ignoring time zones if you have an international audience.
Using TikTok Trends with Timing
Timing your posts with trending sounds or challenges at the right hour can amplify your video’s reach. Trends often have a short lifespan, so acting fast is critical.
Bonus Tips for TikTok Posting in 2025
Use TikTok LIVE during peak hours for direct engagement.
Post just before peak times to catch the early wave.
Cross-promote TikTok videos on Instagram or other platforms during off-peak hours.
Summary
To maximize your TikTok growth in 2025:
Post during your audience’s peak activity times.
Use TikTok Analytics to personalize your schedule.
Be consistent with posting frequency.
Leverage trending sounds at the right moments.
Timing is just one part of the puzzle, but it’s a powerful one that can help your content reach the right eyes faster.