Best Practices for Writing Engaging Newsletter Subject Lines That Get Opened
The subject line is the first thing your subscribers see and plays a crucial role in whether your newsletter gets opened. A well-crafted subject line grabs attention, sparks curiosity, and encourages recipients to click.
This article covers essential tips to write subject lines that boost your newsletter open rates.
1. Keep it Short and Clear
Aim for 40-60 characters so the entire subject line displays well on mobile devices.
2. Create Curiosity
Use intriguing questions or teasers that encourage recipients to open and learn more.
3. Personalize When Possible
Include the recipient’s name or other personalized details to increase relevance.
4. Use Action-Oriented Language
Start with verbs that prompt action like “Discover,” “Get,” or “Learn.”
5. Avoid Spammy Words
Stay away from all caps, excessive punctuation, or words like “Free” or “Buy Now” that may trigger spam filters.
6. Test Different Approaches
Use A/B testing to compare subject lines and find what resonates best with your audience.
7. Match the Content
Ensure the subject line accurately reflects the newsletter’s content to build trust.
8. Include Numbers or Lists
Subject lines with numbers tend to attract attention, e.g., “5 Tips for Better Emails.”
Final Thoughts
Crafting engaging subject lines is both an art and a science. By applying these best practices and continually testing, you can increase your newsletter’s open rates and build stronger connections with your audience.