Introduction
LinkedIn hashtags are more than just a trend—they’re a discovery tool.
When used right, hashtags can dramatically increase your content visibility. In 2025, as the algorithm becomes more selective, choosing the right hashtags has become a must for anyone serious about growing on LinkedIn.
This guide will show you how to build a smart hashtag strategy that drives results.
1. Understand How LinkedIn Hashtags Work
Hashtags on LinkedIn help:
Categorize your content
Make your posts discoverable to people outside your network
Signal your niche to the algorithm
Each hashtag has its own feed, just like on Instagram. The more relevant and active the hashtag, the more chances your post has to be seen.
2. Use a Mix of Broad and Niche Hashtags
Broad hashtags = more reach
Niche hashtags = better targeting
Example:
Broad: #Marketing, #Leadership, #Entrepreneurship
Niche: #SaaSMarketing, #RemoteLeadership, #B2BMarketingTips
Strategy:
Use 3 to 5 hashtags per post, combining both types.
3. Do Hashtag Research
Before using a hashtag, search it on LinkedIn:
Does it have followers?
Are people posting under it recently?
Is the content in that feed relevant to your industry?
Focus on hashtags that are active but not over-saturated (10K to 500K followers is the sweet spot).
4. Create Your Own Branded Hashtag
Make a unique hashtag for your content, such as:
#JohnsMarketingTips
#DesignWithEmma
#ScaleWithDavid
Why it helps:
People can click and see all your posts in one place. It also strengthens your brand identity.
5. Track Which Hashtags Perform Best
Use LinkedIn analytics to monitor:
Which posts got the most impressions and engagement
Which hashtags you used on those posts
Then, double down on what’s working.
6. Stay Updated with Trending Hashtags
Just like Twitter, LinkedIn trends shift.
Watch out for:
New hashtags emerging in your industry
Seasonal or event-based tags (#PrideMonth, #WomensDay, #CES2025)
Timely hashtags can boost your discoverability.
7. Don’t Overdo It
Too many hashtags = spammy
Stick to 3–5 well-researched hashtags per post.
Avoid using banned or irrelevant hashtags. Focus on quality over quantity.
Conclusion
In 2025, LinkedIn hashtags are not optional—they’re strategic tools.
By using the right mix of hashtags and tracking their performance, you’ll boost your content reach, attract the right audience, and grow faster on LinkedIn.
Start small, stay consistent, and let the algorithm work in your favor.