Introduction
Hashtags on LinkedIn are more powerful than ever in 2025.
They help categorize your content, boost discoverability, and connect you with professionals who care about the same topics.
But most people still don’t know how to use them correctly.
In this article, you'll learn how to create an effective LinkedIn hashtag strategy that gets your content seen by the right audience.
1. Why Hashtags Matter on LinkedIn
Hashtags are searchable topics.
When used well, they:
Help your posts appear in search results
Increase post visibility beyond your network
Connect you with niche communities
Attract followers interested in your expertise
LinkedIn users can even follow hashtags, making it easier for your content to be discovered.
2. How Many Hashtags to Use?
LinkedIn recommends using 3 to 5 hashtags per post.
✅ Too few: You miss reach opportunities
❌ Too many: It looks spammy and confuses the algorithm
Stick to the sweet spot — 3 to 5 relevant hashtags per post.
3. The 3-Tier Hashtag Formula
Use this structure to reach both broad and niche audiences:
1 broad hashtag
e.g.,#Marketing,#Leadership,#Tech2 medium-specific hashtags
e.g.,#ContentMarketing,#SaaSMarketing,#UIUXDesign1–2 niche hashtags
e.g.,#EmailFunnels,#BootstrapTips,#WomenInSEO
This creates balance and increases your visibility in both big and small communities.
4. Research the Right Hashtags
Not all hashtags are created equal.
Before you use a hashtag:
Search it on LinkedIn to see how active it is
Aim for hashtags with 5k–500k followers for niche engagement
Avoid hashtags with millions of followers unless you're a major influencer
✅ Use LinkedIn's "Follow Hashtags" feature to monitor trends.
5. Branded and Community Hashtags
Branded hashtags help you create recognizable content threads.
Examples:
#BuiltWithZakir(for showcasing your own HTML/CSS projects)#AskADeveloper(for Q&A-style content)
Encourage your followers to use these to increase engagement and brand recognition.
6. Hashtag Placement Best Practices
Where to put hashtags:
At the end of the post (cleanest look)
Or naturally within the sentence (when relevant)
Avoid putting them in every line — it reduces readability.
Conclusion
Using hashtags on LinkedIn in 2025 isn’t about adding random tags — it’s about being strategic.
Stick to:
3 to 5 relevant hashtags
A mix of broad, medium, and niche topics
Consistent research and testing
With a smart hashtag strategy, your content will get discovered by exactly the people who need to see it.