Introduction
Every successful content marketing strategy must answer one key question:
“How do I balance evergreen and trending content?”
Evergreen content gives you consistent results. Trending content keeps your brand relevant. But if you lean too far in either direction, you risk missing out on traffic or burning out your audience.
Let’s explore how to combine both in a way that’s strategic, sustainable, and SEO-friendly.
📚 The Role of Evergreen Content in Marketing
Evergreen content forms the foundation of your content library. It includes:
FAQs
Tutorials
Ultimate guides
Product usage instructions
📈 Why It’s Essential:
Delivers steady traffic over time
Attracts backlinks and increases domain authority
Saves resources (can be updated instead of rewritten)
In short, it’s your long-term asset in content marketing.
🔥 The Role of Trending Content
Trending content is time-sensitive and creates spikes in attention. These could be:
Industry news
Event coverage
Viral social media trends
Product launches
⚡ Why It’s Powerful:
Drives quick engagement
Increases brand visibility
Helps you stay top-of-mind
Think of it as your brand’s way to stay relevant in the moment.
🔄 The Ideal Mix: 70/30 Rule
Many content marketers follow the 70/30 rule:
70% Evergreen
30% Trending
📌 Why it works:
Ensures you’re building long-term value (70%)
Allows flexibility to ride the wave of hot topics (30%)
This approach makes your strategy sustainable and scalable.
📆 Example Monthly Content Plan
| Week | Evergreen Content | Trending Content |
|---|---|---|
| 1 | “Guide to Social Media Automation” | “Instagram Algorithm Updates 2025” |
| 2 | “Top 10 SEO Tools for Beginners” | – |
| 3 | “How to Write a Blog That Converts” | “Latest Google Core Update Impact” |
| 4 | “Basics of Email Marketing Funnels” | “AI Tools Buzzing on Twitter” |
This plan balances both types without overwhelming your content team.
🧠 Content Strategy Tips
✅ Tip 1: Repurpose Trending Into Evergreen
Once a trending post dies down, edit it to include insights or long-term lessons, then optimize it for evergreen value.
Example:
Turn “Meta’s 2025 AI Launch” → “How AI Is Shaping Content Marketing (2025 Edition)”
✅ Tip 2: Use Evergreen as Pillars
Create evergreen cornerstone content and use trending articles to link back to them. This helps improve your SEO and user engagement.
✅ Tip 3: Track and Adjust
Use Google Analytics or Search Console to measure:
Which evergreen pages have the most impressions over time
Which trending pages spiked fast but dropped off
This data helps you adjust your content ratio moving forward.
📌 When to Prioritize One Over the Other
| Scenario | Focus More On |
|---|---|
| Launching a new brand | Trending |
| Building SEO authority | Evergreen |
| Covering an industry event | Trending |
| Educating your target audience | Evergreen |
| Growing social media engagement | Trending |
🧩 Final Thoughts
Balancing evergreen and trending content isn’t about choosing one over the other—it’s about knowing when and how to use each.
By creating a strategy that includes:
Regular evergreen content to rank long-term
Occasional trending content to boost engagement
…you can build a smart, efficient marketing machine that works today and tomorrow.