10 Common Landing Page Mistakes and How to Fix Them
Landing pages can be powerful tools for converting visitors into leads or customers—but only if they're built correctly. Even small mistakes can lead to high bounce rates and lost opportunities.
In this article, we’ll highlight the 10 most common landing page mistakes and show you how to fix them quickly and effectively.
1. No Clear Call to Action (CTA)
Mistake: Visitors don’t know what to do next.
Fix: Add a clear, bold CTA like “Get Started” or “Download Now,” and make it stand out visually.
✅ One page = one goal = one CTA.
2. Slow Loading Speed
Mistake: Pages that take too long to load lose visitors fast.
Fix: Optimize images, use proper hosting, and reduce scripts. Aim for a 2–3 second load time.
🚀 Speed equals better conversions.
3. Too Much Text
Mistake: Walls of text overwhelm users.
Fix: Break content into sections, use bullet points, and keep paragraphs short and scannable.
🧱 Keep it simple and digestible.
4. Not Mobile-Friendly
Mistake: Poor mobile design turns away phone users.
Fix: Use responsive design and test on multiple screen sizes.
📱 Mobile users should get the same great experience as desktop users.
5. Generic or Weak Headlines
Mistake: Your headline doesn’t grab attention.
Fix: Focus on benefits, not just features. Make it specific and value-driven.
✍️ Strong headlines keep visitors engaged.
6. Multiple CTAs or Goals
Mistake: Too many options confuse the visitor.
Fix: Stick to one goal per page. Remove unnecessary links or distractions.
🎯 Simplicity converts better.
7. No Social Proof
Mistake: Visitors don't trust the offer.
Fix: Add testimonials, reviews, or trust badges to boost credibility.
👥 People believe others more than you.
8. Poor Form Design
Mistake: Asking for too much info or using hard-to-read forms.
Fix: Only ask for essential fields. Use large, easy-to-tap input boxes.
📝 Less friction = more submissions.
9. Ignoring SEO Basics
Mistake: Your landing page isn’t optimized for search engines.
Fix: Use relevant keywords, meta tags, and proper image alt text.
🔍 SEO brings in more organic traffic.
10. No Thank You Page or Confirmation
Mistake: Visitors are left hanging after converting.
Fix: Redirect to a thank-you page or show a success message. It helps with tracking and builds trust.
🙏 It’s a small detail that makes a big difference.
Conclusion
Even a well-designed landing page can underperform if basic mistakes go unaddressed. By identifying and fixing these common issues, you’ll increase trust, improve user experience, and boost conversions.
Take the time to audit your landing pages—and watch your performance improve.